social commerce

Building brand relevance and fostering customer loyalty in China’s dynamic consumer market requires a nuanced understanding of evolving consumer behaviours and strategic engagement across various platforms. This article delves into key strategies, including emotional marketing, connecting with more cautious consumers, targeting niche consumer segments, and leveraging social commerce, to effectively connect with Chinese consumers. Emotional marketing: Connecting beyond the product In recent years, the importance of building emotional connections with …

As a potential US ban on TikTok looms, users have been flocking to download Chinese social media platform Xiaohongshu, pushing the app to number one on US app stores. But what is Xiaohongshu, and is it even like TikTok? With the US Supreme Court seeming increasingly likely to uphold a law banning TikTok over national security concerns unless parent company ByteDance sells the platform to a non China based company …

Social commerce, a blend of social media and e-commerce, has become a key part of the retail landscape in the country – so what are the top social commerce platforms in China, and the trends that British businesses need to know? Social commerce combines social interaction with online shopping, leveraging platforms where users can share, discuss, and directly purchase products. This seamless integration has created an engaging and influential ecosystem …

China has emerged as one of the world’s most dynamic consumer markets, with fast growth in many consumer segments driven by the middle class’ expansion and shifting lifestyles. The report, Profiling China’s Fastest-Growing Consumer Segments by WPIC Marketing + Technologies, dives into several flourishing sectors – beauty, fashion, wellness, outdoor sports, pet care, and home goods – providing key insights for brands seeking opportunities within China’s consumer segments. The role …

Social commerce platforms like Douyin are playing an increasingly important role in the luxury sector in China, helping brands to connect with their consumers on a more personal level, writes Qing Na from Dao Insights In stark contrast to the overcast outlook of China’s overall economic recovery, the luxury sector has seen positive signs after what has been described by Vogue Business as “expectation-beating growth” in the second quarter of …

Platforms like Douyin and Kuaishou are occupying an increasing share of China’s lucrative e-commerce market. So should you still be putting all of your eggs in Tmall’s basket or should you be taking a more diversified approach? China is the world’s leading e-commerce market, generating 50% of all global transactions. Attempts to pin down the value of the country’s e-commerce market vary, but they are always in the trillions, with …

China’s most successful influencers – and their route to the top – all have something to tell us about China’s e-commerce ecosystem, writes Robynne Tindall China is a global leader in influencer marketing, with the market for key opinion leaders (KOLs) – the more common term for influencers in the Chinese context – reaching RMB 340 billion (£41 billion) in 2021. The Covid-19 pandemic has significantly increased the amount of …

From Li Jiaqi to Kim Kardashian, it’s no secret that influencer marketing can be key to the success of consumer brands. But what do UK companies entering the China market need to know about its influencer marketing ecosystem, and how does it differ between the two countries? Most brands nowadays will be familiar with China’s unique social media platforms – WeChat, Weibo, Xiaohongshu, Douyin – and how they compare to …

Launching an e-commerce presence in China requires careful consideration: should you choose an e-commerce giant like Tmall or a social commerce platform like Douyin or WeChat? Agnes Yung, group account director at digital agency Hylink UK, explains the advantages of each platform China has the largest population of digital buyers in the world – 780 million people in 2021 – and the e-commerce market is projected to reach $3 trillion …

JD and Tmall may be top of mind when it comes to e-commerce, but don’t neglect WeChat. China’s most popular app gives brands access to hundreds of millions of monthly active users, with simple ways to sell via mini-programs and mobile websites. AppInChina explains how to sell and promote your products via the WeChat ecosystem Where can businesses sell on WeChat? Mini-programs and mobile websites are both used to host …