British fragrance brand Jo Malone is targeting Chinese consumers with major outdoor advertising to promote its collaboration with beloved British character Paddington Bear, writes Robynne Tindall Jo Malone has launched a limited-edition Orange Marmalade fragrance inspired by Paddington’s love of marmalade sandwiches. The brand is clearly hoping that the collection will be popular in China, as in addition to social media marketing on WeChat (where customers can create a custom …
Tag:
fragrance
Whether it’s deodorant or perfume, scented candles or infusers – scent and fragrance sales have traditionally not found a huge market in China. However, in recent years, international brands have launched into China with gusto, and a number of successful Chinese brands have sprung onto the market with much fanfare. So why has smell suddenly become so important in China, and which brands are making the most of it? Tom …