China has emerged as one of the world’s most dynamic consumer markets, with fast growth in many consumer segments driven by the middle class’ expansion and shifting lifestyles. The report, Profiling China’s Fastest-Growing Consumer Segments by WPIC Marketing + Technologies, dives into several flourishing sectors – beauty, fashion, wellness, outdoor sports, pet care, and home goods – providing key insights for brands seeking opportunities within China’s consumer segments. The role …
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Chinese consumer
From self-heating hot pot to trendy instant noodles, food and drink brands are rushing to create products that appeal to the growing number of people in China who are single or live alone, writes Qing Na from Dao Insights Solo dining restaurants with tables and chairs sectioned into individual booths like private train compartments have drawn increasing footfall from white-collar eaters in major Chinese cities over the past few years. …
For many of the UK’s most prestigious brands, entering and succeeding in the China market has been daunting, but almost all will tell you it’s also been incredibly rewarding. During CBBC’s China Consumer 2022 event, we heard from the people on the front lines, the CEOs and managing directors with first hand experience of the market – here’s what they said. In the run-up to the largest China-consumer offline event …
WeChat’s Mini Programs are the latest method of social selling in China and every company needs to know what they are and how they work. By Lionel Sim and Tom Pattinson What are Mini Programs? Launched in January 2017, WeChat’s Mini Programs (MPs) provide an important link for user and businesses, by providing an accessible and powerful way to consume products and services through the WeChat platform. WeChat contains a …