digital marketing

As China enters a new era of economic moderation, the rules of brand marketing in the world’s second-largest consumer market are rapidly evolving. Totem’s 2025 China Marketing and Media Trends report, published in December 2024 in partnership with Campaign Asia, provides a timely and nuanced view of these shifts. Based on a survey of 95 marketing leaders, the report captures the current mood and the strategic recalibrations underway. This article …

The Chinese social media landscape can be daunting. With a unique blend of diversity and integration, platforms like WeChat and Douyin are reshaping how consumers engage and transact. In this rapidly-evolving landscape, a new guide by the China-Britain Business Council and Sinorbis aims to demystify these powerful channels The Chinese social media landscape can be a tough one to understand. It is both more diverse and more integrated than its …

From live streaming to influencer collaborations, which marketing method is right for your business in China? Dana Goldburd, Co-Founder and CMO of Up2China, explores the pros and cons of some of the most popular marketing strategies Success in the Chinese market is rarely the result of a uni-directional strategy; it requires a more complex approach that takes in multiple platforms and strategies. To help businesses build a presence and loyalty …

Chloé Reuter, founding partner and CEO of luxury consulting business Gusto Luxe, on the present and future of the luxury market in China, going digital, and why UK brands need to prepare for the return of Chinese travellers Strict travel restrictions and quarantines, harsh lockdowns and political tensions, not to mention the absence (until mid-August 2022) of direct UK-China flights, have led many British luxury brands to question their investments …

With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one of its fashion shows, to world famous pianist Lang Lang appearing onstage alongside virtual singer Luo Tianyi, are brands and marketers moving away from real world KOLs and towards fully digital ones? And if so, what are the benefits and drawbacks for your brand? Juliette Pitt investigates China is a global leader in influencer marketing, with …

Tom Pattinson speaks to Arnold Ma of digital marketing agency Qumin about the hot new social media platform all businesses in China need to be aware of: Douyin Anyone doing business with China in recent years has been aware of the importance of WeChat, a social media one-stop-shop allowing chats, promotions, shopping and payments all on a single platform. And its importance can’t be understated for most businesses in China. …

WeChat’s Mini Programs are the latest method of social selling in China and every company needs to know what they are and how they work. By Lionel Sim and Tom Pattinson  What are Mini Programs? Launched in January 2017, WeChat’s Mini Programs (MPs) provide an important link for user and businesses, by providing an accessible and powerful way to consume products and services through the WeChat platform. WeChat contains a …

The South China Morning Post has released a major report revealing the key Chinese internet habits and trends. With just a few Chinese internet giants playing a dominant role, the research reveals that social is a priority for them, that government support is often key, and that the internet is fast arriving in rural areas. Released at the RISE conference in Hong Kong in July, the China Internet Report gives some …