This month sees the launch of #ConnectedByCreativity – an online festival for cultural exchange between China and the UK. Matt Burney, director of the British Council, tells FOCUS what’s in store #ConnectedByCreativity is the first online festival dedicated to the China-UK cultural and creative relationship. The festival is organised by the British Council, the UK’s international organisation for education and culture, in partnership with the UK’s Department for International Trade …
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The newly approved censorship measures launched by China’s cybersecurity administration aims to combat a rise in fake news following the recent virus outbreak In a bid to counter the growing volume of fake news and online fraud, China’s cybersecurity administration stepped up the control of online content on March 1st. A new set of regulations took effect warning content creators and their platforms that content that seeks to “hype” news …
New Retail is the latest in a long line of retail innovations and sea-changes in China. At its heart, the concept blurs the boundary between the traditional distinction of offline versus online retail (think Amazon versus the high street) but rather sees offline and online platforms as complementary forces that can be combined to redefine and improve the consumer experience, as well as drive up sales. It is a creation …
WeChat’s Mini Programs are the latest method of social selling in China and every company needs to know what they are and how they work. By Lionel Sim and Tom Pattinson What are Mini Programs? Launched in January 2017, WeChat’s Mini Programs (MPs) provide an important link for user and businesses, by providing an accessible and powerful way to consume products and services through the WeChat platform. WeChat contains a …