virtual influencers

China’s most successful influencers – and their route to the top – all have something to tell us about China’s e-commerce ecosystem, writes Robynne Tindall China is a global leader in influencer marketing, with the market for key opinion leaders (KOLs) – the more common term for influencers in the Chinese context – reaching RMB 340 billion (£41 billion) in 2021. The Covid-19 pandemic has significantly increased the amount of …

Will Beijing’s new digital human action plan drive the growth of a more decentralised internet ecosystem or will it be used to further rein in the tech sector? Qing Na from Dao Insights investigates The introduction of the Beijing Action Plan for Promoting the Innovation and Development of the Digital Human Industry back in August means China now has its first action plan setting out special policies designed to support …

With Dior employing a virtual version of famous actress Angelababy (Angela 3.0) in one of its fashion shows, to world famous pianist Lang Lang appearing onstage alongside virtual singer Luo Tianyi, are brands and marketers moving away from real world KOLs and towards fully digital ones? And if so, what are the benefits and drawbacks for your brand? Juliette Pitt investigates China is a global leader in influencer marketing, with …