New Retail is the latest in a long line of retail innovations and sea-changes in China. At its heart, the concept blurs the boundary between the traditional distinction of offline versus online retail (think Amazon versus the high street) but rather sees offline and online platforms as complementary forces that can be combined to redefine and improve the consumer experience, as well as drive up sales. It is a creation …
Tag: WeChat
- ConsumerCultureRetail
Short form video is the new number one form of advertising to reach Gen-Z customers in China
Print ads, online ads, TVCs, influencer content… today, short-form video is the go-to form of media for brands trying to reach young new audiences, writes Tim Jeeves Short-form videos are increasingly becoming the go-to medium for advertisers trying to reach a large or targeted audience in China. Usually between 15 seconds and one minute in length, short form videos are watched on mobile screens by hundreds of millions of Chinese …
WeChat’s Mini Programs are the latest method of social selling in China and every company needs to know what they are and how they work. By Lionel Sim and Tom Pattinson What are Mini Programs? Launched in January 2017, WeChat’s Mini Programs (MPs) provide an important link for user and businesses, by providing an accessible and powerful way to consume products and services through the WeChat platform. WeChat contains a …
China is fast becoming the world’s first cashless country and mobile payments have become even in the more remote corners of the country, writes Gabrielle Jaffe Over a millennium ago, China became one of the first countries to develop a paper currency. It’s ironic then that it might become the first to go cashless. Spend a day in Beijing or Shanghai and the extent to which digital payment has taken …
Bouncing between China and… well, anywhere else in the world, is becoming increasingly frustrating in this digital world. In the UK, I use Uber for transport, Dropbox for file sharing, Whatsapp for communicating, and Amazon for shopping. In China its Didi, Baidu, Wechat and Tabao. This means a whole other set of apps, programmes and websites that are, in the most part, not transferable and often not translatable. Not to …