supplements

On Monday, 10 February 2025, the Holland & Barrett headquarters in London played host to an event that delved into the rapidly evolving landscape of China’s health and wellness industry. CBBC’s first China Chat of 2025 brought together industry leaders, strategists and innovators to discuss the ongoing seismic shifts in Chinese consumer behaviour and the opportunities these changes present for global brands. The event was a timely exploration of how …

China’s nutrition and supplements market is experiencing record growth thanks to rising health awareness and increasing disposable income among Chinese consumers, writes Kristina Koehler-Coluccia, Head of Business Advisory for Woodburn Accountants & Advisors China is facing problems, such as an ageing society, social stress, environmental problems – including air and water pollution – and the end of the Zero-Covid policy. To prevent and shield themselves from the consequences of these …

From sleep supplements to skincare, Chinese consumers are putting wellness and self-care back on the agenda. For Holland & Barrett and others, it’s about tapping into social and cultural phenomena as well as educating consumers on the benefits… As the repercussions of the Covid-19 pandemic continue to impact people in China, young, urban consumers are increasingly acknowledging the importance of self-care – and buying products to help them on their …

An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands, despite growing domestic competition. RedFern Digital spoke to Benji Lamb from British supplement brand Vitabiotics about how British brands can tailor their offering to maximise success in China Benji Lamb is the director of China and South Asia at Vitabiotics, the UK’s number one vitamin and supplements brand. China is one of Vitabiotics’ top three markets …

China’s appetite for health products and services has exploded in recent years, with those seeking supplements and health foods now representing a larger market than ever before. Khanya Gundwana from RedFern Digital investigates the opportunities for UK brands The consumer health foods market in China is heavily regulated by the Chinese government. Despite this, the market value amounted to RMB 2.9 billion (£338 million) in 2020 and can still be …