From live streaming to influencer collaborations, which marketing method is right for your business in China? Dana Goldburd, Co-Founder and CMO of Up2China, explores the pros and cons of some of the most popular marketing strategies Success in the Chinese market is rarely the result of a uni-directional strategy; it requires a more complex approach that takes in multiple platforms and strategies. To help businesses build a presence and loyalty …
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live streaming
The gold-paved streets of China’s live streaming landscape have attracted many brands and even encouraged some to try and replicate the successful live commerce model in the West. But Western consumers aren’t biting. Robynne Tindall looks at the differing attitudes to live commerce in China and the West and what that means for Western consumer brands targeting China The value of China’s live-streamed e-commerce (aka live commerce) market reached RMB …
With the increasing relevance of live streaming in China’s digital landscape in recent years, especially in the realm of e-commerce, regulations are frequently updated and change to restrict fraudulent and illegal activity and misinformation Live streaming has become an essential way to create buzz and drive sales for companies operating in China across a wide range of industries. Companies that get it right can benefit greatly from the fast-paced live …
New Oriental has been in the news for its hit Douyin live streaming channel, which combines product sales with language learning. Could this strategy have the potential to open new doors for China’s struggling private education sector, asks Qing Na from Dao Insights In mid-2021, China’s private education sector – particularly after-school tutoring – took a blow from the government’s ‘double reduction’ policy, which aims to reduce the intense stress …
From Douyin to Taobao, everyone is getting in on the live streaming market in China. But which is the best Chinese live streaming platform to promote your business? And should you still be working with KOLs? RED Unit investigates Live streaming first became a buzzword in China around 2015-2016. During its initial growth period, this new form of social media saw only 300 million active users – a number which …
Bringing together the worlds of entertainment and online shopping, live commerce platforms including Kuaishou and Douyin are booming in China, stimulated by the shift away from brick and mortar retail during the Covid-19 pandemic. Here’s a round up of the key players. This infographic was created based on insights from China sales and marketing agency 86 Connects.