Luxury

Partnering up with a brand from a different industry might seem like a crazy idea, but these three partnerships show that it can work, according to the team at Dao Insights The question of how to reach more new people – more customers – is one that pops up in marketing meetings across every sector imaginable, no matter whether the brand is selling lipsticks, chicken wings or museum tours. So, …

With billions of dollars of luxury spend trapped in China, retailers that don’t have physical stores in the mainland have been missing out on the world’s most lucrative market, writes Tom Patttinson Shoppers from China spend over £83 billion on luxury goods a year. Two-thirds of this spending historically took place overseas, mostly in the form of Chinese tourists visiting the shopping meccas of London, New York or Paris. No …

Mark Graham speaks to the organisers of British Polo Day about its unique business model and the particularly British flavour to its success Ostensibly, it is a rather jolly, British-themed day out – polo players are competing vigorously on the pitch whilst a spiffily-dressed crowd of mostly-Chinese spectators are gathered on the sidelines. Some watch the action, others sample the Scotch whisky and tuck into gourmet dishes, whilst a handful …