Taking place at London’s No. 4 Hamilton Place, the UK-China Business Forum 2025 centred on the theme of ‘Partnering for Growth’, exploring UK-China partnerships and the opportunities for growth in both markets through export and investment.

The event attracted leading speakers representing the UK and Chinese governments, as well as HSBC, KPMG, BYD, Standard Chartered, Bank of China, University of Birmingham, Alibaba, Brand Finance and the UK’s National Innovation Centre for Ageing, amongst many others. Together, they took a deep dive and shared cross-industry insights into areas including healthcare, the Chinese consumer market, smart transport, and investment opportunities into both the UK and China. The day provided ample opportunity for attendees to network and mingle with like-minded peers as well as industry leaders, and was followed by CBBC’s Spring Reception.

The UK-China Business Forum 2025 kicked off with Welcoming Remarks & Opening Keynotes from Sir Sherard Cowper-Coles KCMG LVO, Chair, China-Britain Business Council and Senior Adviser, HSBC Holdings plc; Emma Reynolds MP, Economic Secretary to the Treasury and City Minister, HM Treasury; and Wang Qi, Chargé d’Affaires, Chinese Embassy. 

The first panel of the day, which was sponsored by Standard Chartered, explored China’s Role in an Evolving Global Economy, examining China’s position as a global player in the context of a new world order which presents a host of opportunities and challenges both across bilateral and third country relationships. The panel was hosted by Gordon Orr, Non-Executive Director of Swire Pacific, Meituan, Lenovo, Fidelity China Special Situations Investment Trust, and EQT AB, who was joined by speakers Fang Wenjian, Chairman of China Chamber of Commerce in the UK, General Manager of Bank of China London Branch, Becky Liu, Managing Director, Head, China Macro Strategy, Standard Chartered Bank (Hong Kong) Ltd, Trey McArver, Co-Founder of Trivium/China, and Dr Carwyn Morris, University Lecturer of Digital China at Leiden University, Netherlands. 

The second panel of the day, which was sponsored by Red Rock Renewables, examined China’s Role in the UK – Inward Investment Opportunities. The session highlighted opportunities for Chinese businesses to invest in the UK and support the UK government’s growth agenda, as well as the potential of partnerships that can support the UK’s ambitious Net Zero commitments and bring Chinese innovation and new technologies to partners in the UK. The panel was hosted by Huang Shan, Director & Senior Fellow, Caixin Insight. Speakers joining included: Joe Li, Head of China Desk, HSBC UK Commercial Banking; Natasha Luther-Jones, Partner, Global Co-Chair, Energy and Natural Resources Sector and International Head, Sustainability & ESG, DLA Piper; Yang Ming, CEO of Westwell Holdings (Hong Kong) Ltd; and John Dykes, Sales Deputy Director for UK, Ming Yang Smart Energy Group Limited.

Following the first two panels of the day, Simon Bisp, Head of Sales, BYD UK and Ireland, took part in a CEO Fireside Chat with CBBC’s Chief Executive, Peter Burnett OBE BBS. In this one-on-one discussion, Simon shared his views on the UK as a destination for BYD’s international growth, sharing cutting-edge industry insights with attendees.

Following lunch and networking, the day’s dedicated breakout sessions took place. 

The first breakout session of the day, Building Brand Loyalty and Cultural Relevance in the Chinese Consumer Market, was sponsored by TONG Global and explored the potential of collaborations between UK and Chinese brands and emerging key trends that will define the market going forward. The session was hosted by Celine Tang, Retail & E-commerce Sector Lead, China-Britain Business Council, with David Haigh, Chairman and CEO, Brand Finance Plc; Jack Porteous, Commercial Director, TONG Global; Kai-Chuan Chao, Commercial and Cultural Partnerships, East Asia Lead, The British Library; and Antoaneta Becker, Director, Consumer Economy, China-Britain Business Council joining as speakers. 

Taking place at the same time was a breakout session on How the UK’s Green Transition can leverage China’s industrial might. This session explored China’s renewable energy assets and how China and the UK can collaborate to realise the UK’s Net Zero targets. The panel was hosted by James Brodie, Regional Director, Scotland, Commercial Director, Industrial, China-Britain Business Council, who was joined by panellists Chong Ng, Associate Director – Applied Research, Offshore Renewable Energy Catapult; Alexander Grant, Partner, Pinsent Masons; and David Finnon, CTO, Red Rock Renewables. 

Following a short break, the next round of breakout sessions kicked off with Prevent, Optimise, Thrive: Global Health Innovation Across Borders, a session exploring the changes that an ageing population bring to healthcare. The panel explored innovations across the private sector and academia, addressing global health challenges, leveraging shared expertise in preventative care, digital health, and patient-centred approaches. The session was led by Elinor Greenhouse, Senior Adviser, Tech and Innovation, China-Britain Business Council, who was joined by Sarah Nolan, Head of Global Programmes, UK’s National Innovation Centre for Ageing (NICA); Xiaoming Gao (Gavin), CEO, Penlon Limited; Vladimir Tsaganov, Head of AI Products and Solutions, Alibaba Cloud International; and Sharon (Ling Zhi) Heng, Consultant Ophthalmic Surgeon, Moorfields Private Eye Hospital. 

Alongside this, there was a session on Driving UK-China Collaboration in Smart Transport, which explored the opportunities for UK businesses to work with, as well as benefit from the advances that have been made in China’s smart transport solutions, with collaboration in this area offering environmental benefits to the UK, as well as financial benefits to companies, their employees and the country as a whole. The session was hosted by James Brodie, who was joined by speakers Simon Bisp, Head of Sales, BYD UK and Ireland; David Wong, Head of Innovation and Technology, SMMT; Professor Xu Hongming, Chair of Energy and Automotive Engineering and Head of the Vehicle Research Centre, University of Birmingham; and Herbert Lonsdale, International Automotive Consultant and former Global Skills Ambassador for the Institute of the Motor Industry.

The UK-China Business Forum 2025 concluded with a final CEO Fireside Chat, in which CBBC’s Chief Executive Peter Burnett OBE BBS sat down with Sir David Quarrey, Group Head of Public Affairs, HSBC. Quarrey shared valuable insights on the current state of UK-China relations and opportunities for economic growth and business collaboration in today’s geopolitical climate.

Following the Forum, attendees had the opportunity to join CBBC’s Spring Reception – an always enjoyable occasion to catch up with old friends and network with new contacts while celebrating the achievements of CBBC and our members. The Reception was sponsored by China Telecom (Europe) Ltd and Alibaba Cloud.

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The Awards were announced and presented at the Chinese Burns Supper held by the China-Britain Business Council (CBBC) in Glasgow on 30 January 2025, with over 270 guests in attendance.  

Businesses were shortlisted across six different categories: Chinese Corporate of the Year, Educational Partnership of the Year, Scottish Corporate in Hong Kong 2025, ESG Champion of the Year, Marketing Campaign of the Year, and China Welcome of the Year.  

CNOOC Petroleum Europe Ltd won the award for Chinese Corporate of the Year: a category which celebrates the huge contribution that Chinese businesses make to the Scottish economy. CNOOC Petroleum Europe Ltd entered the UK North Sea in 2013 and has been a major player in the UK’s offshore energy industry ever since: employing around 600 staff across its onshore and offshore operations and investing in local communities through financial and voluntary support all the while exploring opportunities to integrate renewable energy sources in its offshore operations.  

Celebrating the power of UK-China educational collaboration, the award for Educational Partnership of the Year went to the Scottish Qualifications Authority (SQA) and the Chinese Service Centre for Scholarly Exchange (CSCSE). Following an MoU signing between the Scottish Executive and the Ministry of Education, China, in January 2003, the SQA has worked in collaboration with CSCSE to offer training and skills-based, short-cycle higher education qualifications, SQA Advanced Diplomas (ADs) in China for over 20 years – a partnership that has certainly stood the test of time.  

The award for Scottish Corporate in Hong Kong 2025, sponsored by Invest Hong Kong, showcased the impact that Scottish businesses are making in Hong Kong’s dynamic market. It was won by Cashmaster International, a leading global provider of cash management solutions with a design and manufacturing centre based in Dalgety Bay, Scotland, and extensive experience of supporting the Hong Kong market. Since having entered Hong Kong in 2017, Cashmaster International has supported over 25 large enterprises in the region and has provided more than 5,000 devices and accessories to the Hong Kong market. 

Leading Scottish engineering group, Weir Group took home the award for ESG Champion of the Year – a category that recognised the importance of sustainable business practices in Scotland and China. Weir Group has a long history of operations and engagement in China, and today the company employs around 600 staff in China. In 2024, Weir Group marked an important and exciting milestone as it opened a brand new, $60 million state-of-the-art manufacturing facility in Xuzhou – a facility setting new standards for Weir in terms of efficiency and sustainability, and supporting the company’s delivery of its commercial and ESG goals. 

The award for Marketing Campaign of the Year, sponsored by logistics company W.M. London, went to leading China Marketing agency, Emerging Comms, and Glencairn Crystal, Scotland’s premier creator of professional whisky glassware. The marketing campaign run by Emerging Comms tackled unique challenges that Glencairn Crystal faced in the Chinese market: boosting the brand’s credibility, image and increasing brand awareness amongst Chinese consumers.  

The campaign partnered with industry KOLs to create compelling educational content from Emerging Comms’ Scottish studio, with whisky-related influencers delivering expert endorsements, and lifestyle KOCs generating authentic testimonials. The campaign achieved over 852,000 reads, and has helped establish sustainable growth for Glencairn Crystal in China.  

Finally, the return of an award category that had become impossible due to travel restrictions in recent years, China Welcome of the Year provided a timely opportunity to acknowledge the efforts of Scottish companies in the retail, travel and hospitality sectors who have gone over and above in welcoming Chinese visitors to Scotland. Sponsored by the Scottish Confucius Institute for Business and Communication at Heriot-Watt University, the award went to leading travel consultancy and destination management company, Magna World Ltd.  

Established in 2015 – with headquarters in Scotland and a branch in Hainan, China – Magna World has evolved from organising bespoke tours to becoming a significant contributor to Scotland’s economy through inward investment. Magna World has built strong relationships with leading Chinese travel agencies and created memorable experiences such as whisky tastings, historical castle stays, and golf packages, reflecting Scotland’s rich heritage. And in a milestone achievement, the company expanded its role by securing inward investment to purchase two historic castles in Scotland: supporting local tourism and hospitality, as well as preserving Scotland’s cultural heritage.  

Now going into its 12th year (a full cycle of the Chinese zodiac!), the China-Britain Business Council’s Chinese Burns Supper, in partnership with the University of Glasgow and Scottish Development International and Scottish Enterprise, has become a permanent fixture in the China-Scotland business calendar.   

The unique event featured a fusion of Burns Night traditions with those of Chinese New Year as a backdrop for black-tie networking for the China-Scotland business and educational community. Guests enjoyed a dynamic programme of entertainment – ringing in the Year of the Snake in style – with the customary Address to a Haggis, a Lion Dance, Chinese Ribbon Dancing and for the first time ever, a ceilidh, amongst other performances. Bufan Li, a Chinese student in the University of Glasgow’s music department, sang A Red, Red Rose accompanied by Andy Chung on guitar. 

Funds were raised to support two noteworthy charities: Waverly Care – a Glasgow-based HIV and hepatitis C charity, with a range of specially tailored services supporting the Chinese community affected in Scotland. And the Migrant Children’s Foundation – which enriches and develops the lives and education of disadvantaged children in China via a plethora of educational and health-focused initiatives. 

The Awards were generously supported and made possible by CBBC’s partners and sponsors:

The University of Glasgow; Hong Kong Economic and Trade Office, London; Scottish Development International; Scottish Enterprise; The Scottish Confucius Institute for Business and Communication at Heriot-Watt University; Invest Hong Kong; WM London 

The full list of Nominees for each Award category is as follows: 

Chinese Corporate of the Year 

• BYD 
• CNOOC Petroleum Europe Limited  
• Hainan Airlines 

Educational Partnership of the Year 

• Scottish Qualifications Authority & CSCSE 
• Lancaster University College at Beijing Jiaotong University 
• Uoffer Global 
• Edinburgh Napier University & Shanghai Normal University (SHNU) 

Scottish Corporate in Hong Kong 2025 

• EGG Lighting 
• Cashmaster International 
• Speak with Impact 
• Murray & Currie 

ESG Champion of the Year 

• Burness Paull LLP 
• Weir Group 
• University of Strathclyde 

Marketing Campaign of the Year 

• Shanghai Yiming Cultural Information Consulting 
• Edrington 
• The Edinburgh Natural Skincare Company / Commercial Cross  
• Glencairn Crystal / Emerging Comms 

China Welcome of the Year 

• Johnnie Walker Princes Street 
• Magna World Travel 
• Montblanc Consulting 

For further enquiries about the awards, please contact James Brodie at James.Brodie@cbbc.org.

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CBBC’s Chinese Burns Supper will feature a fusion of Burns Night traditions — including a ceilidh — with those of Chinese New Year as a backdrop for black-tie networking. Don’t miss this opportunity to ring in the Year of the Snake with CBBC.

Click here to apply for the awards — Applications close 9 December!

Click here to buy tickets to the Chinese Burns Supper

Introducing the China-Scotland Business Awards 2025 award categories

China Welcome of the Year (for Retail / Travel / Hospitality) – Apply here

This category is a reflection of the strong return of Chinese visitors to Scotland over the past 12 months, who bring so much to the local economy. The award seeks to recognise Scottish companies in the retail, travel and hospitality sectors who have gone over and above in welcoming Chinese visitors to Scotland. 

Chinese Corporate of the Year – Apply here

Chinese businesses continue to invest and grow in Scotland across a whole range of important sectors of our economy, which is something we seek to encourage and support. This category will recognise the significant contributions Chinese businesses continue to make to the Scottish economy. Applicants can include both established and newly incorporated businesses in Scotland, whose owners/founders or significant shareholders are from Mainland China and Hong Kong. 

Educational Partnership of the Year (open to all UK Institutions) – Apply here

In recognition of this year’s partnership with the UK-China Joint Institute Alliance (JIA), we’ve decided to widen eligibility to include UK-wide institutions for the first time. Educational institutions/companies of any size will be recognised for the exciting partnerships they have established between the UK and China and the impact they are making.

Scottish Corporate in Hong Kong 2025 – Apply here

Hong Kong remains a dynamic market from which businesses can access the plethora of business opportunities within Southeast Asia and Mainland China itself. We will be celebrating Scottish businesses with a footprint in Hong Kong. Nominations/applications will be open to both new entrants and established businesses, as long as the business still retains a registered office in Scotland. 

Marketing Campaign of the Year – Apply here

Open to both agencies as well as product/service owners themselves, this category is looking to recognise excellence in the marketing of either Chinese products or services in Scotland or vice-versa. Agencies do not need to be based in Scotland but if not, the campaign in question should have a Scotland-China focus.  

ESG Champion of the Year – Apply here

Environmental, social and governance (ESG) is already a key attribute for successful and sustainable business practices in Scotland and China. This category would like to celebrate Chinese and Scottish businesses who have demonstrated their commitment to ESG strategies over the past year in either Scotland or China in particular in support of net zero and the principles of Fair Work First. Organisations can hail from any sector and be of any size.  

Professional Advisory of the Year – Apply here

Working in support of the many exporters, investors, universities and entrepreneurs are a whole host of professional advisory services without whom many of the deals and partnerships we celebrate in other categories would simply not be possible. This category is open to advisory firms (accountants, lawyers, bankers, IP experts all welcome!) who have advised either Chinese corporates in Scotland or Scottish businesses in China over the past 12 months. Firms don’t necessarily have to be based in Scotland themselves, but if not their clients would need to be.

Last year’s winners

Marketing Campaign of the Year

• Edinburgh Tourism Action Group, China Ready Initiative

ESG Champion of the Year

• Alliance for Water Stewardship 

Professional Advisory of the Year

• Burness Paull 

Scottish Corporate in Hong Kong 2024

• Museum Context Hong Kong 

Chinese Corporate of the Year

• COES Caledonia (UK) Limited 

Dragon Award for Pioneering Spirit

• Speech Graphics 

Educational Partnership of the Year

• The University of Edinburgh – The Zhejiang University – University of Edinburgh Institute (ZJE).

Click here to read more about last year’s winners

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In this article, Zarina Kanji, Managing Director for UK & Europe at WPIC Marketing + Technologies; Ben Grass, Founder and CEO of Grass & Co; Nick Stratton, General Manager International for Nurture Brands; and Jon Graham, CEO of Miller Harris Fragrances share why UK brands cannot afford to miss the China opportunity.

Discover more about China Consumer 2024 and register now

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China Consumer 2024 – 14 October (London)

China is rewriting the playbook for virtually all consumer industries – from luxury and beauty to creative and hospitality.

China not only remains the most attractive consumer market for export growth, but is also a future lab for all UK brands aspiring to innovate in consumer marketing, AI integration and customer engagement. 

This is your opportunity to get up to date on the latest trends in China’s consumer market – from sustainability to creating a China strategy and navigating China’s consumer sub-cultures and tribes. You’ll also hear from leading speakers from WPIC, John Lewis, InvestHK, Douyin (TikTok’s Chinese version) and Miller Harris at CBBC’s flagship consumer conference of the year. 

Learn more and register now

CBBC Programme for UK Consumer Brands at FHC China – 10-12 November (Shanghai)

Calling all UK food and drink and consumer brands! Don’t miss CBBC’s Programme for UK Consumer Brands at Food and Hospitality China Shanghai (FHC) 2024.

FHC is one of the best-known trade exhibitions in the food and catering industry and is an important platform for UK brands to enter the Chinese market, with last year’s show featuring over 30 countries, 2,500 exhibitors and over 100,000 unique exhibits, covering an exhibition area of over 170,000 square meters.

Make the most of the 2024 show taking place this November with CBBC’s dedicated FHC programme for UK Consumer Brands.

The popular programme will feature a China food and drink market briefing and networking session, a Shanghai retail familiarisation, and meet-the-buyer day, and a CBBC guided tour of FHC, with targeted market support and tailored advice for participants. 

Register now (registrations close 30 September)

China Retail Mission 2024: Discover the Gateway to China’s Retail Success, 18-22 November (Chengdu, Shanghai and Hangzhou)

Embark on a transformative journey to unlock the vast potential of the Chinese retail market with CBBC’s exclusive trade mission. Over five immersive days, UK brands will benefit from unparalleled access and strategic insights tailored to their expansion objectives.

Participants will:

• Forge strategic partnerships and gain visibility in the Chinese market
• Seize the opportunity to expand their brand’s presence
• Drive exponential growth in one of the world’s most lucrative retail markets

From pre-mission cultural briefings in London to personalised one-to-one consultations, CBBC will ensure your goals are understood and catered to. Explore China’s dynamic retail landscape with guided tours and meetings with prominent retailers, gaining invaluable insights and networking opportunities. 

Don’t miss this chance to expand your brand’s presence and drive growth in one of the world’s most vibrant retail environments.

Register now (registrations close 16 September)

The post How to make the most of China’s consumer market in 2024 appeared first on Focus - China Britain Business Council.

A market leader at the forefront of Asia’s consumer revolution, WPIC will bring a wealth of experience, insights and thought leadership to CBBC’s flagship consumer event.

“WPIC is honoured to be the lead sponsor for CBBC’s China Consumer 2024,” said Joseph Cooke, Co-Founder and President of WPIC. “There is significant potential for British consumer brands in China – and brands need to be equipped with the right knowledge and tools to succeed. We believe this event will provide a valuable opportunity for dialogue about the unique characteristics of China’s dynamic consumer market. We look forward to sharing our insights, engaging with industry leaders, and helping brands unlock new opportunities for growth in China.”

“Realising China’s opportunity for UK consumer brands requires a partner that matches its magnitude and sophistication, and we are thrilled to have WPIC as a Headline Sponsor and supporter of China Consumer 2024,” said Antoaneta Becker, Director, Consumer Economy, China-Britain Business Council. “WPIC’s experience on the ground and their comprehensive range of e-commerce, digital marketing and technology solutions means UK brands can have a platform to access the emerging commercial opportunities in the Chinese market in real time.”

China Consumer remains CBBC’s flagship consumer event and is a must-attend for any UK brand interested in making its mark in the Chinese market. With China undoubtedly a powerful engine for global growth, the country is emerging as a test lab for the future, with future global trends in retail, marketing and commerce sown and grown in China’s vast and highly sophisticated consumer marketplace. 

“I am excited to share WPIC’s insights on how brands can navigate the rapidly evolving Chinese consumer landscape. WPIC will be delivering a keynote session, contributing to a panel exploring the diverse consumer demographics in China, and co-hosting a breakout session in partnership with Douyin,” added Zarina Kanji, Managing Director, UK & Europe of WPIC Marketing + Technologies. “We believe that British brands have enormous growth potential in China – and the conversations from this event will help them refine existing China strategies or formulate their market entry plans.”

The first speakers for China Consumer 2024 have now been announced:

With leading expert speakers and global brand representatives speaking on topics ranging from the reinvention of China’s retail space to the rise of niche products to the power of cross-brand and sector collabs, China Consumer 2024 is sure to be packed with insights relevant to a wide range of brands across all sectors. Don’t miss this rare opportunity to explore China’s cutting-edge consumer marketplace trends and position your brand to succeed in the market.

Click here to view the event agenda and register for China Consumer 2024

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With our business-friendly institutions, vibrant markets in high-growth and innovative sectors and a clear track record of international collaboration, the UK offers Chinese companies, investors and organisations access to multiple growth opportunities. We benefit from a transparent legal system, a stable investment environment and a pro-business regulatory approach, while our London-based financial and professional services hub – unrivalled across Europe – is globally connected and respected. We are a centre for international talent, possessing a strong innovation base combining industry and world-leading universities, four of which rank in the global top 10. We are also a global fintech and medtech pioneer, as well as the home of a mature and sophisticated consumer market.

Furthermore, the UK’s regions provide unrivalled access to world-class innovation parks, manufacturing bases, world-class talent and growth opportunities. We are one of the most innovative nations, driving advancements in modern industries and leading the way in setting global industry standards. With a comprehensive range of local development bodies, partnerships and world-leading government-led initiatives to support overseas investors, the potential to work together in the pursuit of internationalisation makes the UK a natural fit for companies across China.

Chinese success in the UK

Chinese investment is of great importance to the UK and our market also offers Chinese companies a unique platform for growth.

Firstly, the UK’s investment environment is amongst the most open and liberal anywhere in the world. Getting a business established in the UK is very straightforward, taking 13 days on average, compared to more than 30 days across the EU – ranking 1st in Europe and 6th in the world. We stand out clearly amongst our comparators.

Of the 970 largest Chinese-owned companies in the UK, over 59,000 people are directly employed, with over 100,000 jobs created within the UK economy by Chinese investment. This number has continued to rise. In 2023, these companies generated a combined turnover of £116.4 billion and 2023 also saw revenues increase overall by a healthy 21% – demonstrating vibrancy in the market for Chinese companies to explore.

• Chinese investment in the UK accounts for 28% of the total figure for Chinese investment shared across all other European markets.
• Cumulative Chinese investment in Europe between 2000-2022 shows the UK as by far the most trusted destination by Chinese investors with a transaction value of 81.4 billion euros, which is substantially more than the other main markets – France, Germany and Italy – combined. We stand out clearly amongst our comparators.
• Finally, 7% of the UK’s total imports come from China, and this is set to grow – particularly in key areas such as healthcare and the automotive sector, where China is emerging as a globally competitive manufacturer. The UK imported £63.5 billion of goods and services from China in 2022 Q4-2023 Q3, making it the UK’s fourth largest source of imports.

CBBC UK Investment Conference & Investment Guide Launch, 24 September 2024

The UK Investment Conference 2024 will be an opportune moment to reflect on investment successes to date, focus on future opportunities and demystify challenges and complexities.

We will invite 150-200 attendees, with the majority of seats reserved for representatives from Chinese companies. Our conference speakers will also primarily be from the UK’s world-leading financial and professional service sector and Chinese companies with existing investments in the UK or those with strong intentions to invest. We will also hold a pre-event VIP reception the evening before on 23 September.

UK Investment Guide

The UK Investment Guide will be launched at the UK Investment Conference before heading on a multi-city roadshow around China together with our sponsors, which will run into 2025. The guide will be published in Chinese and will address the pertinent themes impacting Chinese investors, drawing on the expertise of CBBC’s members. These will include:

• The UK’s investment environment
• Regional opportunities in the UK
• Practical considerations for investment and business growth
• Safeguarding investments
• Case studies

Explore sponsorship opportunities

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CBBC’s Autumn Reception provides a valuable opportunity for the UK-China business community to gather together, catch-up with old friends and make new contacts. It is a timely occasion from which to mark the achievements of CBBC and our members, and the positive developments in UK-China trade and collaboration over the year so far.

This year, the Autumn Reception will follow CBBC’s China Consumer 2024 conference on 14 October 2024, the organisation’s flagship consumer conference that promises to attract industry-leading experts and delegates.

CBBC will invite key contacts, including UK Ministers from the new government and senior officials, and the Chinese Ambassador and Embassy staff. Together with the CBBC community, it should be a valuable event.

CBBC is offering the opportunity to secure valuable exposure for your company by joining the Autumn Reception as a sponsor.

Why partner with CBBC?

• Raise your profile among delegates from the wider UK-China community.
• Position your company as a leading player in UK-China trade and investment.
• Benefit from pre and post-event marketing.
• Network with China experts and business leaders.
• Complimentary delegate tickets to the reception.

CBBC’s partners will receive:

• Visual branding: inclusion of company logo in all pre- and post-event marketing and at the venue (equal size to other sponsors/no bigger than the CBBC logo).
• Verbal acknowledgement at the event.
• Four tickets to the event.

There are four sponsorship packages available at £5,000 + VAT each.

To enquire about sponsorship opportunities, please get in touch with Adriaan.Commandeur@cbbc.org or Claire.Urry@cbbc.org.

Don’t miss China Consumer 2024

After last year’s highly successful conference was attended by over 200 delegates, CBBC is delighted to announce the return of China Consumer 2024 in October.

This must-attend event is a fantastic opportunity for UK brands to fine-tune their China market strategy. From panel discussions to deep-dive breakout sessions, live streaming sessions and ‘meet the China partner’ opportunities, CBBC’s China Consumer 2024 will offer a holistic view of China’s consumer trends, tangible business leads and shared best practices.

Register by 31 July to enjoy exclusive early-bird savings.

Click here to learn more and register

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The sessions will take place on the following dates:

• Leeds – 11th June (Register here)
• Edinburgh – 12th June (Register here)
• Birmingham – 13th June (Register here)
• London – 20th June (Register here)

Bringing together a range of market and sector specialists drawn from CBBC’s stakeholder network, the China Business Roadshow is your chance to learn how to:

• Ensure your exports are China-ready
• Protect your intellectual property
• Develop a China-focused business model
• Find a distributor that understands your offerings
• Comply with Chinese regulations
• Optimise your e-commerce presence.

Join the China Business Roadshow to take part in a series of China-specific presentations, panel discussions and case studies, as well as benefit from one-on-one consultations with China market specialists and networking opportunities.

Register here – all sessions are free of charge

Download now: China Business Guide 2024

Produced with the support of Santander and Woodburn Accountants & Advisors, as well as CBBC’s content partners, the China Business Guide 2024 covers the pertinent themes for doing business in China. With articles from CBBC’s team of on-the-ground specialists and partners, the China Business Guide will support you in getting up to speed with developments across the economy and the business and regulatory environment, as well as key operational considerations.

Click here to download the guide for free

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China’s consumer market has been an engine for global growth for a number of years, but it is now emerging as a test lab for the future. The future of retail, social connectivity, e-commerce and marketing is being written in China and co-created by Chinese consumers.

Brands big and small are accelerating their digital innovation and product development to meet the needs of distinct Chinese consumer groups. For brands to thrive in this lucrative but complex and competitive market, knowledge of their Chinese consumers is more important than ever. Understanding how Chinese consumers behave and what content they consume, and empathising with their life choices and scenarios can help translate insights into multi-channel strategies for success.

At China Consumer 2024, CBBC will bring to you the brands, the platforms, the creatives and entrepreneurs on both sides to shine a light on the Chinese consumer market and showcase what it is: the most exciting commercial opportunity today!

Last year’s event was oversubscribed, with over 200 delegates in attendance, so be sure to purchase your ticket early to avoid missing out.

Click here to purchase tickets

Event Agenda

China Consumer 2024 will be a full-day event featuring panel sessions, brand interviews, a networking lunch, and break-out workshops. The event will conclude with CBBC’s annual Autumn Reception, which is always a valuable and lively occasion to network and meet new contacts over drinks and nibbles.

China Consumer 2024 will explore a diverse range of topics, including phygital retail, Chinese subcultures and consumer tribes, sustainability in China, cybersecurity laws, and the Hong Kong opportunity for British brands.

Click here to explore the Event Agenda

Sponsorship opportunities

Join CBBC as a sponsor at China Consumer 2024, with seven categories of sponsorship available. Sponsors of China Consumer will enjoy a unique platform from which to showcase their brand and services to the UK-China business community via CBBC’s email, social media and editorial communications and network.

Click here to explore sponsorship opportunities

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