shopping

An increasing number of shoppers in China are embracing second-hand goods, driven by platforms such as Alibaba’s Xianyu and Tencent-backed Zhuan Zhuan. Robynne Tindall finds out more Turn on the TV in the UK recently, and you will struggle to miss the adverts for resale platforms like Vinted and eBay. Millions of people have started buying and selling second-hand apparel, homeware and more amid growing environmental concerns and a severe …

These days Chinese consumers can browse, buy and watch product live streams on all manner of platforms, from Douyin to Taobao to Xiaohongshu – here, in their own words, is how they choose between them According to Statista, almost 60% of China’s online live commerce shoppers are female, and they make up around 51% of Chinese e-commerce users in general. But with so much noise, and so many choices, what …

How can retailers in China navigate the long-term impacts of Covid-19? How can businesses better relate to Gen-Z consumers and use technology to speed up the consumer journey? Insights from KPMG shed light on how businesses in China can meet the challenges of a retail ecosystem dramatically reshaped by a global pandemic The Covid-19 pandemic has reshaped the retail industry forever. Consumers are buying online more than ever before, and …

Will your company become the next H&M? Domestic brands are becoming more popular in China as Chinese consumers no longer presume that foreign goods are better than their domestic rivals and brands fall foul of nationalist rhetoric, writes Joe Cash. So, do Chinese consumers still want to buy British? This question has become more pressing after leading Chinese e-commerce platforms began de-listing popular Western brands such as H&M last month. …

Andrew Atkinson from China Skinny gives the lowdown on 5 trends likely to establish themselves as major factors in any brand’s development in China in the coming months As we pull curtains on a year forever marked with an asterisk, some may see it as foolish to reflect on big emerging consumer trends, as they may be deemed “pandemic-fuelled” and easily erased at the push of a syringe – but …

It’s December, Christmas is coming, evenings consist of cosy nights in, sitting around a Christmas tree or open fire; a glass of mulled wine, some mince pies and some carols in the background perhaps – an authentic Christmas. But not in China. The team at Dao Insights take a look at five new Christmas trends taking China by storm. Christmas in China isn’t a national holiday, it’s not even a …

China’s now-famous Singles Day sales, held on November 11th (11.11), has become a lifeline for overseas brands in the midst of the pandemic, writes Demi Peng The volume of sales on Singles Day has grown year on year as shoppers learn to hold out for the shopping festival’s sizeable discounts and retailers offer bigger promotions and exclusive or limited edition products. In 2019, shoppers ordered 1.9 billion products, and this …

What are the key characteristics of China’s huge and diverse female consumers base, asks Alexandra Kimmons When it comes to China’s female consumers there is no singular female demographic, explains CBBC‘s retail and e-commerce business advisor Pearl Zhu. “Women’s spending habits differ based on a wide variety of factors – marital status, location, degree of financial independence, social media engagement, working schedule…” she explains. These different factors result in very …

Jiong-Jiong Yu, senior retail analyst at IGD, reveals the top trends shaping developments at China’s largest grocery retailers China is entering a new phase of retail, becoming more digitised and integrated, with a greater focus than ever on improving the shopping experience. Technologies such as digital price tags, mobile apps, speedy home delivery, scan & go, and facial recognition are being widely adopted – but what else is driving growth? …