Diageo

Ahead of China Consumer 2023, Focus speaks to Atul Chhaparwal, Managing Director of Diageo Greater China, about committing to being “in China for China” through ESG initiatives and more Tell us more about how Diageo entered the China market. We established our China business in 2002 and over the years, we have developed an outstanding portfolio of international and local premium beverage alcohol brands in China, ranging from Scotch whisky, …

In the lead-up to two events in Beijing and Shanghai celebrating the 50th anniversary of UK-China ambassadorial relations, FOCUS speaks to British companies that have experienced success in the Chinese market over the last half a century In this fourth instalment, Corporate Relations Director of Diageo Greater China Lin Fou-Menuhin tells FOCUS how the company has been promoting positive drinking, championing inclusion and diversity, and pioneering grain-to-glass sustainability. Tell us …

CBBC Premium Member, Diageo, the global leader in beverage alcohol and owner of Johnnie Walker and Singleton Scotch whiskies, has broken ground on the site of its first malt whisky distillery in China Located in Eryuan County in southern Yunnan Province, the Diageo Eryuan Malt Whisky Distillery will produce Diageo’s first China-origin, single malt whisky. Details of the £55.2 million investment were officially unveiled at a special ceremony in Eryuan on 2 November which …