The incredible success of Black Myth: Wukong demonstrates just how seriously China’s young people take their video games – Kaitlin Zhang, CEO of Oval Branding, explains how British game makers can get in on the action How would you feel if your boss bought you the hottest video game on the market and gave you several days off work to enjoy it? This is exactly what happened when the extremely …
Tag:
esports
With a value of over £17 billion and companies like Tencent and NetEase leading the way, China’s e-sports market is ripe with opportunities for British businesses – from technology companies to consumer brands and beyond. Jack Forsdike finds out more It is no secret that China’s games industry is colossal, but there’s also a specific market within the games industry that is becoming too big to be ignored: e-sports. E-sports …
China often leads the world when it comes to establishing marketing trends. The annual Totem Marketing Report provides a hugely insightful and detailed overview of what trends we can expect to witness over the coming year. We’ve picked out five that we expect will impact the way brands market in China. 1. Key Opinion Leaders will give way to Key Opinion Consumers KOCs (Key Opinion Consumers) are individuals that brands …