Peppa Pig

As Chinese publishers gear up for their biggest ever year at the London Book Fair, Jo Lusby looks at the market for content in China, and a box office race that tells a bigger story about book, film and TV businesses in the world’s largest IP market. The race was on: Who would grab the lion’s share of the RMB 5.83 billion (£665.9 million) 2019 Spring Festival box office? Would …

The popularity of a little cartoon piggy is doing wonders for brand Britain, writes Tom Pattinson Peppa Pig, the children’s show that follows the life of an animated British piglet, is incredibly popular in China. It has racked up over 18 billion online views since its launch, whilst a recent viral video is poised to whisk five-year-old twins Mi Ni and Mi Ai from rural China to the gates of …

Over 600,000 fake Peppa Pig products with a value of over £4 million were seized in a police raid in China last week, in a coordinated effort between the British and Chinese authorities. The Public Security Bureau – China’s police force – stormed two warehouses and took custody of 17 truckloads of counterfeit Peppa Pig toothbrushes and oral care products. The raid in the city of Yangzhou, an hour outside …