A trending social media makeup style is achieving the level of international soft-power cultural influence that decades of political manoeuvring never could. As Tong Global explain in an article originally published in their latest market analysis paper, STYLE 容, ‘Douyin Makeup’ has a lot to teach us about the international expansion of Chinese beauty brands “I’m sorry, but what is this?” – so goes the catchphrase of Mirta Miler, also …
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beauty
International luxury brands like Chanel and Dior have traditionally dominated China’s perfume market, but as Chinese consumers show an increasing preference for “Eastern” scent notes, companies like L’Oreal are choosing to invest in local Chinese perfume brands, writes Qing Na from Dao Insights Despite a relatively late start, China’s perfume and fragrance market has been catching up with the global market at full speed in recent years. In 2021, retail …
The beauty industry has long relied on free samples to reach new customers, but they have become even more key to attracting and retaining consumers in China’s crowded beauty market In the West, consumers often ask for samples prior to purchasing an item to try before they buy, whereas in China brands tend to give out samples only once a shopper has purchased a full-sized product. To Chinese consumers, samples …