New Oriental has been in the news for its hit Douyin live streaming channel, which combines product sales with language learning. Could this strategy have the potential to open new doors for China’s struggling private education sector, asks Qing Na from Dao Insights In mid-2021, China’s private education sector – particularly after-school tutoring – took a blow from the government’s ‘double reduction’ policy, which aims to reduce the intense stress …
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Private tutoring is just the latest target in a long list of industry crackdowns in China. The change in policy is already having a profound effect on international education operations in China, and possibly on the future flow of students into education institutions abroad, writes Tim van Gardingen In mid-2021, the Chinese government put forward the ‘shuangjian’, or ‘double reduction’ policy. The policy aims to reduce the intense stress levels …