kpmg

How can retailers in China navigate the long-term impacts of Covid-19? How can businesses better relate to Gen-Z consumers and use technology to speed up the consumer journey? Insights from KPMG shed light on how businesses in China can meet the challenges of a retail ecosystem dramatically reshaped by a global pandemic The Covid-19 pandemic has reshaped the retail industry forever. Consumers are buying online more than ever before, and …

How much do Chinese consumers care about sustainability? Are sustainability concerns translating into purchasing decisions? How can brands prepare for the future of sustainable consumption? Insights on the apparel industry from KPMG shed light on how brands in all industries can maximise sustainability to meet the needs of Chinese consumers Like people in countries all over the world, Chinese consumers are concerned about pollution, waste products, and the environment. To …

By Tracy Driscoll Tell me about your role and the path you took to get here.  I joined KPMG China 17 years ago, immediately after graduating from university. In 2000 I started as a transaction professional, based in Beijing and covering a wide range of sectors. After eight years in this role, I was seconded to work in the global chairman’s office in London, as the executive assistant to KPMG …