social media

The priority for most brands as Q3 draws to a close is ensuring that plans have been finalised and locked in for Singles’ Day. The shopping festival has now become a month-long opportunity to gain more traction through e-commerce stores, write Ryan Molloy and Frank Ren from RedFern Digital  There are three major components to Singles’ Day (falling on 11 November and also known as 11.11 or Double 11) that …

What is Pinduoduo – the fastest growing social commerce giant in China – and why brands should get on the bandwagon, according to Sara Danese from Azya, a digital specialist for wine and spirits brands entering China Pinduoduo – now China’s third-largest e-commerce platform with a 10.5% market share – is the fastest-growing Chinese social commerce platform with roots in lower-tier cities in China. Starting out fulfilling the needs of …

In collaboration with Douyin, CBBC successfully launched its first IP roundtable at Shanghai British Centre on 21 July, aiming to support rights owners in understanding Douyin’s e-commerce business model as well as its IP protection policies Conor Murray, IP attaché from the British Embassy Beijing, delivered opening remarks for the IP roundtable online. Around 25 representatives from the food and drink, pharmaceuticals, publishing and luxury sectors attended the meeting and …

Backed by Alibaba and Tencent, social e-commerce platform Xiaohongshu is known for its community of well-informed consumers and can be a boon for small consumer brands looking to generate word of mouth in China, writes Robynne Tindall When it comes to fashion and beauty in China, there is one platform that savvy shoppers know to turn to: Xiaohongshu. Sometimes compared to Instagram, Xiaohongshu is more akin to a blend of …

Often referred to as the “Chinese Quora,” Q&A platform Zhihu is one of China’s top social media platforms and has been backed by Tencent, Innovation Works and JD.com, writes Robynne Tindall. When it comes to social media marketing in China, the first platforms that spring to mind will almost certainly be WeChat, Weibo, and Douyin. While Zhihu may not be as well known on the international stage, its reputation as …

When she’s not creating podcasts for Caixin Global, Nandini Venkata is busy hosting the likes of Dr Jane Goodall at Beijing Women’s Network events and drawing inspiration from female tech pioneer Stephanie ‘Steve’ Shirley. Here she tells Judith Mwai her story. My job is all about making podcasts for Caixin Global, China’s top independent news outlet specialising in economic, business and financial news. My responsibilities include writing scripts, recording and …

TikTok and its parent company ByteDance have been a hot topic since President Trump touted a ban on the popular social streaming site: The team at Dao Insights answer some of our most pressing questions Who or what is ByteDance? ByteDance is a Chinese-owned tech giant, founded by Zhang Yiming in March 2012. Zhang Yiming is an entrepreneur who is now the ninth richest person in China due to the success …

Dundee digital agency Zudu has announced the launch of a Virtual Whisky Festival, designed to help Scottish companies promote their products to the Chinese market. The five-week virtual event will spotlight whisky brands to the Chinese market, culminating in a live whisky tasting event with VIPs, KOLs, whisky experts and distributors in Shanghai in September. The aim is to push Scottish brands in the country, unlocking new opportunities for businesses …

China has become a trailblazer in the field of social commerce in recent years, enabling brands to reach a huge network of customers and become overnight sensations, writes Alexandra Kimmons China has become a trailblazer in the field of social commerce in recent years, with 89% of urban consumers in China already using social commerce, a figure that is predicted to rise. This has enabled some companies to see sales …

Tom Pattinson speaks to Arnold Ma of digital marketing agency Qumin about the hot new social media platform all businesses in China need to be aware of: Douyin Anyone doing business with China in recent years has been aware of the importance of WeChat, a social media one-stop-shop allowing chats, promotions, shopping and payments all on a single platform. And its importance can’t be understated for most businesses in China. …