As internet literature in China becomes an integral part of the country’s mainstream culture, British brands in China should take note Internet literature in China has attracted over 500 million readers and created a rapidly expanding and lucrative commercial market both within China and beyond its borders. Through IP commercialisation, some of the most successful titles are gaining huge popularity and growing fanbases in their adaptions in different segments of …
Consumer
China has emerged as one of the world’s most dynamic consumer markets, with fast growth in many consumer segments driven by the middle class’ expansion and shifting lifestyles. The report, Profiling China’s Fastest-Growing Consumer Segments by WPIC Marketing + Technologies, dives into several flourishing sectors – beauty, fashion, wellness, outdoor sports, pet care, and home goods – providing key insights for brands seeking opportunities within China’s consumer segments. The role …
- Culture
Alec Ash on the young Chinese leaving the cities for the mountains
by Paul Frenchby Paul FrenchOriginally from Oxford, Alec Ash is a writer and editor focused on China, where he lived from 2008-2022. His first book, Wish Lanterns: Young Lives in New China, was published in 2017. Feeling burnt out, he decided to move to the more peaceful province of Dali in Yunnan to experience life there. And it was where he found himself living through the Covid-19 pandemic, too. Ash now lives in New …
China’s cost and environment-conscious shoppers are increasingly flocking to second-hand and resale platforms. Robynne Tindall finds out more Traditionally, second-hand or vintage apparel was not thought to be desirable for the average consumer in China, especially during the economic good times of the past few decades. However, the popularity of second-hand, resale and pre-owned goods platforms has taken off in recent years, especially among Gen Z shoppers, driven by growing …
China Consumer 2024, which took place on 14 October at London’s 4 Hamilton Place, saw over 200 delegates in attendance as brands and entrepreneurs joined expert speakers to understand the latest news, trends and opportunities in China’s growing consumer market CBBC’s newly appointed Chief Executive Peter Burnett opened the event, stating that China will be the single largest growing consumer market by 2030 and will contribute 40% of the worldwide …
In the run-up to China Consumer 2024, FOCUS is sharing insights on the China consumer market from some of the key speakers at the event In this article, Lee Fisher, Head of International, Hayman Distillers; Daisy Ip, Head of Investment Promotion, InvestHK; and Celine Tang, Retail & E-commerce Sector Lead, China-Britain Business Council share their insights on the latest trends that are shaping China’s consumer market. Discover more about China …
Tom Pattinson talks to Laurent Taisne, the Shanghai-based French cosmetics entrepreneur who is revolutionising the concept of lipstick with his physical-digital object, the YiZhiJi Taisne got his first taste of China in the 1990s when he visited as a backpacker, so when he was asked by L’Oréal to return to China to launch the French cosmetic company’s China research and development division 20 years ago, he leapt at the chance. …
In the run-up to China Consumer 2024, we’re sharing insights on the China consumer market from some of the key speakers at the event In this article, Demi Shi, Head of Brand Partnerships at Douyin E-commerce Global; Jing Zhang, Global Editor in Chief of Jing Daily and Jing Meta channels; and leading key opinion leaders Amy Zhong and James Smith share their thoughts on what makes Chinese consumers unique. Discover …
- Culture
What a new biography of Xi Jinping reveals about doing business in China
by Paul Frenchby Paul FrenchMichael Sheridan has been reporting on China since 1989 for the Sunday Times, Reuters, ITN and the Independent. His new biography of Xi Jinping covers the character-making moments in his past and then brings his rule right up to date, offering an insight into how his leadership is shaping the contemporary environment that businesses in China must navigate. Paul French talked to Michael Sheridan about how businesses in China can …
Taking place on 14 October at London’s 4 Hamilton Place, China Consumer 2024 promises to be packed with cutting-edge consumer insights and key takeaways for British brands, from speakers representing WPIC, HSBC, John Lewis, Aspinal of London, Brompton Bicycle, Diageo, Whittard of Chelsea, JLR, Miller Harris, Melt Season, Jing Daily, Fosun, Alibaba and Douyin, amongst many others. As part of the agenda for the day, CBBC will present three timely …

