From plant-based Beyond Meat to Hey Tea and Gong Cha’s trendy bubble teas, Chinese consumers continue to look for novel and healthy experiences from food and drink products, and UK brands need to do their research before entering the market, writes Sandra Weiss from RedFern Digital Since the outbreak of Covid-19, there have been several shifts in consumer behaviour and preference in China’s food and drink market. This article looks …
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Health foods
From sleep supplements to skincare, Chinese consumers are putting wellness and self-care back on the agenda. For Holland & Barrett and others, it’s about tapping into social and cultural phenomena as well as educating consumers on the benefits… As the repercussions of the Covid-19 pandemic continue to impact people in China, young, urban consumers are increasingly acknowledging the importance of self-care – and buying products to help them on their …
China’s appetite for health products and services has exploded in recent years, with those seeking supplements and health foods now representing a larger market than ever before. Khanya Gundwana from RedFern Digital investigates the opportunities for UK brands The consumer health foods market in China is heavily regulated by the Chinese government. Despite this, the market value amounted to RMB 2.9 billion (£338 million) in 2020 and can still be …