In 2019, China introduced the world’s most restrictive gaming reduction measures over fears young people were becoming addicted. Now the government is setting its sights on the internet as a whole. Dao Insights’ Miranda Jarrett explores whether these restrictions will actually improve the lives of China’s youth In October 2023, Premier Li Qiang signed off on a new set of measures designed to create a safer online environment for China’s …
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Tom Pattinson speaks to Arnold Ma of digital marketing agency Qumin about the hot new social media platform all businesses in China need to be aware of: Douyin Anyone doing business with China in recent years has been aware of the importance of WeChat, a social media one-stop-shop allowing chats, promotions, shopping and payments all on a single platform. And its importance can’t be understated for most businesses in China. …
The South China Morning Post has released a major report revealing the key Chinese internet habits and trends. With just a few Chinese internet giants playing a dominant role, the research reveals that social is a priority for them, that government support is often key, and that the internet is fast arriving in rural areas. Released at the RISE conference in Hong Kong in July, the China Internet Report gives some …
China’s livestreaming stars are earning millions in a new social media revolution, writes Tom Pattinson ‘Influencers’ are people who have wide followings on social media platforms like Instagram or YouTube. They are people who can make serious money from posting branded content to their legions of followers. The majority are pop stars, reality TV personalities or supermodels, and brands pay thousands of dollars for them to showcase their products. The …