In October, Daryl Morey, the general manager of NBA team the Houston Rockets, shared a message in support of the Hong Kong protesters on Twitter, a site which is blocked in mainland China. Within hours, the public went mad – at its peak, he was receiving comments at a rate of two per second. The Wall Street Journal said the attacks were by a troll-mob but more likely it was …
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PR
Kaitlin Zhang, CEO of Kaitlin Zhang Branding explains the difference between building your personal brand in the UK and China Personal branding is the active management of your reputation. Everyone has a personal brand: an image that is projected to the outside world, or ‘what others say about you when you are not in the room’. In an increasingly global and interconnected world, the reputation economy is a real currency, …
After D&G’s recent PR disaster in China, Domenica Di Lieto, CEO of Emerging Communication explains why every company needs a crisis management plan for China Anyone with half an eye on public image management in China cannot have failed to notice the increasing rate at which Western companies are both getting it wrong, and then failing to deal effectively with the consequences. Just when it seemed all possible avenues for …