China’s sportswear market is set to become the world’s largest, propelled by government initiatives, changing trends, and growing health awareness. Here’s how British brands can take advantage Sportswear retailers have turned their attention to China, and for good reason. Although the US continues to be the largest market for sportswear worldwide, with a market size of US$45 billion, its expansion rate is only 2.5%. The Chinese sportswear market is expanding …
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sportswear
Ultimate Frisbee and other niche sports are taking off in China, and international brands like Lululemon and Nike are taking note. Qing Na from Dao Insights examines how the rise of these sports offers useful lessons about marketing to a Gen Z audience in China Despite making its way to China over 30 years ago, the game of ultimate frisbee has only recently risen to become a popular form of …