China welcomed in the Lunar New Year on Saturday, 10 February, marking the start of the auspicious Year of the Dragon. During the eight-day-long holiday, also known as Spring Festival, tourism revenues surged to – and even surpassed – pre-pandemic levels, providing a welcome boost to China’s beleaguered economy. According to data from the Ministry of Culture and Tourism, overall domestic tourism spending increased 7.7% compared to 2019 (and 47.3% …
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Lunar New Year
Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and commercially significant week-long Lunar New Year holiday. As the Lunar New Year festive period draws to a close, Qing Na from Dao Insights examines how Apple, McDonald’s and L’Oréal created campaigns that won over Chinese consumers Apple’s short film inspires young dream chasers in China Apple took the CNY marketing battle to the next level this …