marketing

From Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter Olympics that incorporate Chinese elements. Juliette Pitt looks at some of the most popular 2022 Winter Olympics campaigns so far Both the summer and winter Olympics are a unique chance for a country to show off its infrastructure, culture and sporting ability on a world stage with millions of international viewers. For global consumer giants and …

Blind boxes are not a new phenomenon, but China’s Gen Z shoppers have pushed them into the spotlight in recent years, with everyone from McDonald’s to Lanvin getting in on the act. However, a recent misstep by KFC shows the importance of getting your blind box promotion right, as Mark Tanner from China Skinny explains Both consumers and marketers in China are always on the lookout for the next big …

From Nike and Coca Cola, to Gucci x Doraemon, these are the brands that ran thoughtful Chinese New Year marketing campaigns in 2021 – and how you can learn from them going into the Year of the Tiger: Sandra Weiss from RedFern Digital explains how to develop a successful CNY marketing campaign … As one of the most celebrated events in China and a festival often associated with gifting and …

An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands, despite growing domestic competition. RedFern Digital spoke to Benji Lamb from British supplement brand Vitabiotics about how British brands can tailor their offering to maximise success in China Benji Lamb is the director of China and South Asia at Vitabiotics, the UK’s number one vitamin and supplements brand. China is one of Vitabiotics’ top three markets …

From Tesla to Bulgari, an increasing number of brands are choosing to collaborate with CGI/AI-generated influencers to promote their products and avoid celebrity controversies. Dao Insights explores what this means for the future of the influencer industry in China Online influencers, normally consisting of well-known celebrities and popular live streamers, have long been a dominating force in China’s digital marketing landscape. But these real-world celebrities are facing increasing competition from …

Why are people in China going crazy for a pink fox called LinaBell that debuted at Shanghai Disneyland, and what can British cartoon brands like Peppa Pig learn from her popularity? Unlike Mickey Mouse or Elsa from Frozen, LinaBell has never appeared on the big screen; yet this fluffy pink fox has still captured the hearts of thousands of visitors to Shanghai Disneyland — as well as millions of Internet …

China’s coffee consumption is booming, with local brands like Manner Coffee threatening the supremacy of Western brands like Starbucks. Juliette Pitt examines what the success of homegrown brands means for the future of consumer brands in China While China is still regarded highly for its tea, young Chinese people have recently been turning to coffee to get their caffeine fix. According to the Qianzhan Research Institute, China’s coffee market is …

From Alibaba and WeChat to Beike, Chinese companies are starting to actively target the elderly market in China – and it’s big. As Miranda Yuan from Dao Insights argues, brands that understand the problems facing older people and offer effective solutions to them will have a major advantage going forward While technology offers a window to the outside world for younger digital natives, older people are often locked out of …

The madness and presales for this year’s Single’s Day/11.11 festival kicked off in mid-October. The 23-days of the festival will see 290,000 brands battling it out with more than 14 million deals just on Alibaba platforms, all hoping to earn their share of the sales spike that happens every November, writes Mark Tanner from The China Skinny Like last year, live streaming looks set to contribute a large portion of …

A new video series produced by Alibaba explores the role China has played in the growth of three British brands, with a particular focus on the challenges of expanding internationally amid the Covid-19 pandemic, this time featuring Sweaty Betty When the pandemic hit and retail stores closed, British activewear brand Sweaty Betty had to ramp up its online offering overnight. Luckily, the brand has always taken a “digital first” approach, …