trends

Gordon Orr is a non-executive board member of Meituan, Swire Pacific, Lenovo, EQT and the China-Britain Business Council. He is a senior advisor to McKinsey on China related topics and was responsible for establishing McKinsey’s China practice in the 1990s. Here, he provides his insights as to what might be in store for China in 2021 China enters 2021 economically stronger relative to major economies than anytime since 2009. This …

Andrew Atkinson from China Skinny gives the lowdown on 5 trends likely to establish themselves as major factors in any brand’s development in China in the coming months As we pull curtains on a year forever marked with an asterisk, some may see it as foolish to reflect on big emerging consumer trends, as they may be deemed “pandemic-fuelled” and easily erased at the push of a syringe – but …