Retail

With access to over 800 million online consumers, the opportunities of Chinese e-commerce are limitless… if you get it right. Here’s a primer for how to get started in the Chinese e-commerce market China is home to the world’s largest e-commerce market, but navigating it can be overwhelming: where do you even start? Although it can seem very similar to the West, China’s online marketplace is distinctive, and this can …

REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THIS FINAL PART EXPLORES SOME OF THE NEW POST-COVID CONSUMER TRENDS IN CHINA’S CONSUMER SECTOR How has Covid-19 impacted commerce in China? The spread of Covid-19 earlier in the year caused lockdowns across China, causing people to turn to e-commerce for purchasing everything from daily necessities to clothes and luxury items. However, even as offline retail …

REDFERN DIGITAL AND CBBC HAVE PARTNERED TO PRESENT A FOUR-PART SERIES ON DIGITAL RETAIL IN CHINA. THE THIRD PART IN THE SERIES EXPLORES HOW TO EMOTIONALLY ENGAGE YOUR BRAND WITH CHINESE CONSUMERS. SIGN UP AT THE LINK BELOW THE ARTICLE TO TAKE PART IN THE LAST IN THIS SERIES ON WEDNESDAY What are the challenges that UK brands face when entering the China market? UK brands need to realise that …

For British companies looking to test the Chinese retail market, cross border e-commerce offers low barriers to entry and quick and affordable access. Alessio Casablanca of LehmanBrown explains how to register and set up on China’s e-commerce platforms Businesses looking to expand into the Chinese market are attracted to using cross-border e-commerce as it allows their products and services access to the market without the need to invest in establishing an …

Redfern Digital and CBBC have partnered to present a four-part series on digital retail in China. The first part explores why and how to enter the Chinese online retail market. Why should I sell to China? China’s market is huge and growing rapidly each year. As an example, during one of China’s biggest shopping holidays that happened earlier this month, known as Single’s Day or Double 11, Alibaba reported more …

Jack Porteous of Samarkand Global provides eleven key takeaway points from this year’s Singles Day that retailers can learn from 1. Recovery China may have suffered in the initial stages of the pandemic but early results from Singles Day show the Chinese economy is booming again. China’s consumer economy is driving overall GDP recovery – and for all global brands, the Chinese consumer has to be front and centre of …

China’s now-famous Singles Day sales, held on November 11th (11.11), has become a lifeline for overseas brands in the midst of the pandemic, writes Demi Peng The volume of sales on Singles Day has grown year on year as shoppers learn to hold out for the shopping festival’s sizeable discounts and retailers offer bigger promotions and exclusive or limited edition products. In 2019, shoppers ordered 1.9 billion products, and this …

With billions of dollars of luxury spend trapped in China, retailers that don’t have physical stores in the mainland have been missing out on the world’s most lucrative market, writes Tom Patttinson Shoppers from China spend over £83 billion on luxury goods a year. Two-thirds of this spending historically took place overseas, mostly in the form of Chinese tourists visiting the shopping meccas of London, New York or Paris. No …

Social commerce has emerged in recent years as an integration of social media and e-commerce. One of the most popular platforms known for social commerce is Xiaohongshu. or Little Red Book (RED), writes Sandra Weiss RED started off as a platform for sharing product reviews and recommendations among young Chinese consumers, after which the platform began to implement e-commerce features that allowed individual merchants or brands to open up stores …

With the increasing relevance of live streaming in China’s digital landscape in recent years, especially in the realm of e-commerce, more regulations have become necessary to restrict fraudulent activity and misinformation, writes Sandra Weiss During the Covid-19 outbreak in China, live streaming was a market saviour for many brands and stores that were forced to shut down their offline channels due to the lockdown. As consumers were also isolated in …