Foreign companies operating in China often make advertising mistakes that are in violation of the country’s laws without even realising it, writes Kristina Koehler-Coluccia from Woodburn Accountants & Advisors International companies promoting their business in China will design advertising campaigns made for TV, newspapers, websites or social media platforms like WeChat. However, some advertisers may be unaware of the differences between advertising regulations in their home countries, and the regulations …
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Nescafé and Harbin Beer have shown that brands can stand out in the crowded Chinese market and create a message that resonates with Chinese consumers according to creative agency Jones Knowles Ritchie We now live in a highly digital world where having an e-commerce channel is no longer just an option, but a necessity. This is especially true in China’s sophisticated marketing landscape, where most companies must establish an e-commerce presence …
China’s female consumers have demonstrated growing purchasing power in recent years, and brands are tapping into this with tailored campaigns. Qing Na from Dao Insights looks at some successful International Women’s Day campaigns from this year that captured the attention of female consumers The fast growth of China’s so-called ‘She Economy’ has drawn the attention of many brands, with International Women’s Day becoming the most important event of the year …
Foreign brands are becoming savvier about marketing around Chinese festivals, particularly the culturally and commercially significant week-long Lunar New Year holiday. As the Lunar New Year festive period draws to a close, Qing Na from Dao Insights examines how Apple, McDonald’s and L’Oréal created campaigns that won over Chinese consumers Apple’s short film inspires young dream chasers in China Apple took the CNY marketing battle to the next level this …
From Coca-Cola to P&G, brands have been creating tailored campaigns for the Beijing Winter Olympics that incorporate Chinese elements. Juliette Pitt looks at some of the most popular 2022 Winter Olympics campaigns so far Both the summer and winter Olympics are a unique chance for a country to show off its infrastructure, culture and sporting ability on a world stage with millions of international viewers. For global consumer giants and …
The 25 August 2020 marks Qixi, otherwise known as Chinese Valentine’s Day – the perfect excuse for a(nother) romantic marketing campaign. Louisa Loehrig of Dao Insights pulls out the five best romantic campaigns coming out of China this month Yes, another one. Whether China just loves love or likes participating in festivals, there are at least three special occasions that relate to matters of the heart: international Valentine’s Day on …
Louisa Loehrig and the team at Dao pick their five favourite campaigns of the year so far, explain what makes them special, and what they reveal about recent trends in China. COVID-19 may have sent China’s GDP plunging, but Chinese brands didn’t stick their heads in the sand. Whether it was to advertise new products, celebrate a ‘special day’, big up a shopping festival or show solidarity during COVID-19- in …