There has been a surge in demand in China for products that are sustainable and eco-friendly. But could “greenwashing” be hurting your chances of registering a green trademark in China? Kristina Koehler-Coluccia from Woodburn Global investigates There is no doubt that the trend for sustainable, eco-friendly products both in China and around the world has had a net positive effect, but it has also been responsible for a practice called “greenwashing”, …
