By Ran Guo Since the outbreak of COVID-19, Chinese consumers have experienced drastic changes in the way they purchase and prepare food. With the spread of the virus being gradually contained in provinces outside Hubei, some of these temporary phenomena will disappear, but some will remain – and have long-term effects on the industry. The boom in fresh produce e-commerce Even before the outbreak of COVID-19, the popularity of wet …
While China is rapidly shifting to a cashless and digital society, it is increasingly important for international food and drink brands in China to understand the digital marketing landscape and use a variety of marketing tools to better convey their messages to their target customers, writes Ran Guo On 24 and 25 October 2019, CBBC member companies and their distributors, including China Skinny, Walkers Shortbread, Jacobs Well and FEAST, participated in …