Providing consumers with an ‘experience’ is essential for brands entering and operating in China. This was one of the key messages from CBBC’s most recent China Chat event, which took place on 25 October 2023 at CBBC member Sybarite’s London offices Now that China is firmly free from the spectre of Covid controls, brands in China and the UK are naturally asking questions about the current state of the China …
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Chinese tourists
The British economy is expected to get a significant boost thanks to ‘revenge spending’ by Chinese shoppers, writes Tom Pattinson HSBC Global Research states that over £760 billion (6.6 trillion RMB) has been saved since the strict lockdown in China started three years ago. This amounts to around 5.4% of GDP, and, according to David Maddison, director of UK retail and leisure at HSBC, the potential for these savings to …