Following the huge success of Peppa Pig in China, British preschool cartoon Everything’s Rosie hopes to emulate its achievements as it enters the market a decade after launching on CBeebies Getting a children’s TV show to air in China is the dream of almost all major Western children’s TV companies, but so far few have found a way in. Given its market size and the potential upside in terms of …
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A mobile game promoting Xi Jinping thought and party politics has taken the nation by storm but how much fun is it really? asks Tom Pattinson There’s a new app in town and it is taken the nation by storm, but it’s not Angry Birds or Candy Crush that are keeping tens of millions of users glued to their little screens. Instead, people in restaurants, on subways and even in …
China’s latest very public campaign to ‘green’ China is all very well and good on paper and getting lots of great international media coverage but is it actually doing more harm than good, asks Tom Pattinson Driving through Beijing’s northern suburbs last week I saw the government’s latest green policy in action. Trucks, their flatbeds piled high with motionless trees, were winding up wide roads searching out suitable dumping grounds. …
Li Xin is vice president of Caixin Media – one of China’s most prestigious news publications. Here she explains why independent journalism is more important than ever Can you introduce yourself? I’m a native of Chongqing, a place known for its hot pot, hilly landscapes, and one of the world’s largest city populations – 30 million. But I have spent slightly more time in Beijing than in my home city. …
Cheng Lei, TV anchor for CCTV, speaks to Tracy Driscoll about her journey to leadership and gender diversity. Tell me about your current role and the path you took to get there. I am the anchor of the “Global Business” show for CGTN (formerly CCTV-News). My working life started back in 1995 in Australia. My parents pressured me into studying accounting, which is how I started my professional career. After …