FMCG

From KFC’s tea-only spin off brand to HeyTea’s new product based on a popular historical drama, recent developments in China’s ice cream, energy drink and bubble tea markets show the importance of integrating Chinese cultural elements into your products. Qing Na from Dao Insights explores three key summer trends It is getting harder to tickle the taste buds of Chinese consumers due to their rapidly-changing preferences and the lightning-fast pace …

Partnering up with a brand from a different industry might seem like a crazy idea, but these three partnerships show that it can work, according to the team at Dao Insights The question of how to reach more new people – more customers – is one that pops up in marketing meetings across every sector imaginable, no matter whether the brand is selling lipsticks, chicken wings or museum tours. So, …

Antoaneta Becker reports from China’s major food and beverage conference, FHC The annual ritual of record online shopping that is China’s Singles Day always occurs in the same week that FHC (Food and Hotel China) – the country’s best established international food and drink trade fair – convenes in Shanghai. Although a coincidence, it highlights the market’s appetite for quality nutrition and innovative branded products. About 10 percent of all …