618

From popular product categories to the growth of AI tools, Robynne Tindall looks at the main trends from this year’s 618 shopping festival The landscape of shopping festivals such as 618 and 11/11 (Singles’ Day) in China has evolved from single-day events into month-long celebrations, marked by extravagant galas and a crescendo of discounts and promotions. The festivals have continued to grow year on year, and this year’s 618 (which …

Sandra Weiss from Redfern Digital looks at how China’s popular shopping festivals, like 618 and Singles Day (Double 11), have evolved in recent years, and what that means for consumer brands operating in China The landscape of shopping festivals in China has undergone a remarkable transformation over the years. What started as single-day events blossomed into month-long celebrations, marked by pre-heats, extravagant galas and a crescendo of discounts and promotions. …