gaming

The incredible success of Black Myth: Wukong demonstrates just how seriously China’s young people take their video games – Kaitlin Zhang, CEO of Oval Branding, explains how British game makers can get in on the action How would you feel if your boss bought you the hottest video game on the market and gave you several days off work to enjoy it?  This is exactly what happened when the extremely …

In 2019, China introduced the world’s most restrictive gaming reduction measures over fears young people were becoming addicted. Now the government is setting its sights on the internet as a whole. Dao Insights’ Miranda Jarrett explores whether these restrictions will actually improve the lives of China’s youth In October 2023, Premier Li Qiang signed off on a new set of measures designed to create a safer online environment for China’s …

China often leads the world when it comes to establishing marketing trends. The annual Totem Marketing Report provides a hugely insightful and detailed overview of what trends we can expect to witness over the coming year. We’ve picked out five that we expect will impact the way brands market in China. 1. Key Opinion Leaders will give way to Key Opinion Consumers  KOCs (Key Opinion Consumers) are individuals that brands …

A temporary ban on new games approvals has certainly caused delays for some gaming companies but getting access to the world’s largest gaming market is still worth the wait, writes Christopher Lethbridge With over 619 million gamers and a market forecast to be worth £32 billion by 2022, the recent thaw in the Chinese games approvals process presents an exciting opportunity for the internationally renowned UK games sector. The UK’s …

China’s love of brand Britain is driving our leisure economy forward thanks to the UK’s strength in cultural innovation and a growing awareness of Chinese tastes, writes Tom Pattinson Britain’s high street stores and retail sector might be struggling but that doesn’t mean the same is true for the leisure industry. In fact, the leisure economy is one of the UK’s fastest-growing sectors. It’s growing at twice the speed of …