From Douyin to Taobao, everyone is getting in on the live streaming market in China. But which is the best Chinese live streaming platform to promote your business? And should you still be working with KOLs? RED Unit investigates Live streaming first became a buzzword in China around 2015-2016. During its initial growth period, this new form of social media saw only 300 million active users – a number which …
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social commerce
An increasingly health-conscious China still has an appetite for foreign vitamin and supplements brands, despite growing domestic competition. RedFern Digital spoke to Benji Lamb from British supplement brand Vitabiotics about how British brands can tailor their offering to maximise success in China Benji Lamb is the director of China and South Asia at Vitabiotics, the UK’s number one vitamin and supplements brand. China is one of Vitabiotics’ top three markets …
With the increasing relevance of live streaming in China’s digital landscape in recent years, especially in the realm of e-commerce, more regulations have become necessary to restrict fraudulent activity and misinformation, writes Sandra Weiss During the Covid-19 outbreak in China, live streaming was a market saviour for many brands and stores that were forced to shut down their offline channels due to the lockdown. As consumers were also isolated in …
China has become a trailblazer in the field of social commerce in recent years, enabling brands to reach a huge network of customers and become overnight sensations, writes Alexandra Kimmons China has become a trailblazer in the field of social commerce in recent years, with 89% of urban consumers in China already using social commerce, a figure that is predicted to rise. This has enabled some companies to see sales …