social selling

Virtual meetings and a strong social media presence can help build relationships in a market that has traditionally relied heavily on face-to-face meetings When James Love was looking to expand his client roster to gain some Chinese clients, he bypassed the big cities of Beijing and Shanghai. Instead, the partner at law firm Womble Bond Dickinson took the initiative and reached out to 16 businesses in China’s smaller second-tier cities. …

Influencers are no longer an additional marketing tool, they are a must-have for brands in China. Three influencers share their insights with Adam Knight of Tong Digital  Once confined to amateur-level content, influencers are increasingly able to make a living creating paid promotional content, with over 20,000 influencers now having amassed more than 1 million followers on Weibo. The huge potential of influencer-led marketing is evident from success stories of …

Totem Media’s “2019 Social Media Trends – China” report shows that brands are continuing to utilise digital and social media as a key marketing channel in China In spite of the Chinese government’s continuing close control of online space, the 2019 Social Media Trends – China report from Totem Media highlights how brands are making significant investment in their digital and social marketing strategies, with digital continuing to be seen …

Print ads, online ads, TVCs, influencer content… today, short-form video is the go-to form of media for brands trying to reach young new audiences, writes Tim Jeeves Short-form videos are increasingly becoming the go-to medium for advertisers trying to reach a large or targeted audience in China. Usually between 15 seconds and one minute in length, short form videos are watched on mobile screens by hundreds of millions of Chinese …