e-commerce

From e-commerce to the metaverse, Sandra Weiss from RedFern Digital reviews the biggest consumer trends in China for 2023 As we near 2023’s half-way point, retail sales in China have seen marked improvements during the first few months following the complete removal of Covid-19 regulations. In the first quarter of the year, retail sales rose steadily at 5.8%, and in March, there was a notable uptick, with a 10.6% increase …

Platforms like Douyin and Kuaishou are occupying an increasing share of China’s lucrative e-commerce market. So should you still be putting all of your eggs in Tmall’s basket or should you be taking a more diversified approach? China is the world’s leading e-commerce market, generating 50% of all global transactions. Attempts to pin down the value of the country’s e-commerce market vary, but they are always in the trillions, with …

China’s most successful influencers – and their route to the top – all have something to tell us about China’s e-commerce ecosystem, writes Robynne Tindall China is a global leader in influencer marketing, with the market for key opinion leaders (KOLs) – the more common term for influencers in the Chinese context – reaching RMB 340 billion (£41 billion) in 2021. The Covid-19 pandemic has significantly increased the amount of …

The gold-paved streets of China’s live streaming landscape have attracted many brands and even encouraged some to try and replicate the successful live commerce model in the West. But Western consumers aren’t biting. Robynne Tindall looks at the differing attitudes to live commerce in China and the West and what that means for Western consumer brands targeting China The value of China’s live-streamed e-commerce (aka live commerce) market reached RMB …

From the rise of Chinese brands to metaverse and virtual reality promotions, these are the major trends from the 2022 Singles’ Day shopping festival Singles’ Day (aka Double 11 or 11.11) has wrapped up another year of sales. The festival – always a focal point for consumer brands and analysts alike – was under increased scrutiny this year in the face of troubled economic waters. Read on to find out …

Singles’ Day (also known as Double 11 or 11.11) is the world’s biggest shopping festival – that much became clear as soon as Alibaba launched its first Singles’ Day event 14 years ago in 2009 – so how has it changed, and what do you need to be aware of this year? Although Alibaba recorded gross merchandise volume of RMB 540.3 billion (£64.9 billion) during 2021, this year looks set …

China has always been a disruptor in the e-commerce and social commerce sectors. Now, platforms like Douyin and Xiaohongshu are disrupting established market leaders like Taobao and JD, writes Jack Porteous from Samarkand Global China is the world’s leading e-commerce market, accounting for more than half of the online retail sales in 2021. With a population of 780 million digital consumers, e-commerce sales hit £2.3 trillion. Chinese consumers are also …

With the increasing relevance of live streaming in China’s digital landscape in recent years, especially in the realm of e-commerce, regulations are frequently updated and change to restrict fraudulent and illegal activity and misinformation Live streaming has become an essential way to create buzz and drive sales for companies operating in China across a wide range of industries. Companies that get it right can benefit greatly from the fast-paced live …

In the third of our series on exporting to China, Kristina Koehler-Coluccia from Woodburn Global reviews the main routes to the China market, from e-commerce to distributors  Deciding on the right route to enter the China market is the first step if you want to export and sell into the country, whether that’s through cross-border e-commerce or a local distributor. The second step is to evaluate your market potential. There …

Chinese consumers spent nearly 700 billion RMB on e-commerce platforms like JD.com, Pinduoduo and Alibaba’s Tmall during China’s mid-year 618 shopping festival in 2022, although cautious post-lockdown consumers put a damper on some of the festival’s usual fireworks, writes Robynne Tindall China’s major e-commerce platforms sold approximately RMB 695.9 billion (£84.7 billion) of goods during China’s annual 618 shopping festival (measured in gross merchandise volume from 31 May to 18 …