Ahead of China Consumer 2023, Focus speaks to Michael Ward, Managing Director of Harrods, about being the first department store in Europe to embrace Chinese payment methods such as Alipay, and infusing creativity into the brand’s digital interactions Tell us more about how Harrods entered the China market At Harrods, we have been actively involved in the Chinese market for over 10 years, building strong relationships with Chinese customers both …
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China is the world’s second largest luxury market thanks to a rising middle class and many high net worth individuals (HNWIs) with huge disposable incomes. It also has a growing number of millennials and Gen Z consumers with a considerable interest in premium and luxury brands. Hawksford’s Fabio Stella and Dario Marotta explore the opportunities for luxury brands China’s luxury market has bounced back following the reopening of the country’s …
If your brand is looking to open its first store in China, or open a flagship, this may be the perfect time to do it. Kristina Koehler-Coluccia from Woodburn Accounts & Advisors explains the financial and commercial incentives that are now available to brands open to focusing on Beijing In March, the Beijing Municipal Commerce Bureau, together with nine other government bureaus in Beijing, announced the continuation of financial support …
Chloé Reuter, founding partner and CEO of luxury consulting business Gusto Luxe, on the present and future of the luxury market in China, going digital, and why UK brands need to prepare for the return of Chinese travellers Strict travel restrictions and quarantines, harsh lockdowns and political tensions, not to mention the absence (until mid-August 2022) of direct UK-China flights, have led many British luxury brands to question their investments …
The first day of CBBC’s China Consumer 2022 Conference was held in London on 28th June, with over 120 delegates attending to hear from a line-up of expert hosts and speakers discussing the future of retail in China, and current and future trends in the consumer sector The event was composed of dedicated panel discussions as well as tailored breakout sessions, and offered cutting-edge insights and actionable takeaways for UK …
How can retailers in China navigate the long-term impacts of Covid-19? How can businesses better relate to Gen-Z consumers and use technology to speed up the consumer journey? Insights from KPMG shed light on how businesses in China can meet the challenges of a retail ecosystem dramatically reshaped by a global pandemic The Covid-19 pandemic has reshaped the retail industry forever. Consumers are buying online more than ever before, and …
While brands like Nike, H&M and Adidas have taken a hit in China in recent months, 2021 was a phenomenal year for the growth of Chinese brands. Dao Insights describes how new trends like guochao, aka ‘the rise of national brands,’ and China’s plentiful shopping festivals have stirred up national pride, while many Chinese brands have developed unique strategies to meet consumer needs With so many emerging Chinese brands cropping …
Blind boxes are not a new phenomenon, but China’s Gen Z shoppers have pushed them into the spotlight in recent years, with everyone from McDonald’s to Lanvin getting in on the act. However, a recent misstep by KFC shows the importance of getting your blind box promotion right, as Mark Tanner from China Skinny explains Both consumers and marketers in China are always on the lookout for the next big …
A recent ranking shows tech giants like WeChat and Huawei remain top of mind in China, while homegrown brands are challenging the market share of established Western favourites WeChat is China’s number one brand according to Campaign Asia-Pacific’s annual ranking of the top 100 brands in China, released on 9 August. The top ten overall is dominated by tech and electronics, including homegrown brand Huawei, as well as rivals Apple …
Major e-commerce platforms like JD.com and Alibaba’s Tmall and Taobao generated billions of RMB in sales during China’s mid-year 618 shopping festival, although some platforms came under fire for invasive spam marketing methods, writes Robynne Tindall According to data monitoring firm Syntun, the general merchandise value (GMV) of China’s major e-commerce platforms reached RMB 578.5 billion (approximately £64.8 billion) during the period 1-18 June. JD.com recorded a 100% increase in …