From Alibaba and WeChat to Beike, Chinese companies are starting to actively target the elderly market in China – and it’s big. As Miranda Yuan from Dao Insights argues, brands that understand the problems facing older people and offer effective solutions to them will have a major advantage going forward While technology offers a window to the outside world for younger digital natives, older people are often locked out of …
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Elderly care
By Helen Roxburg With the fastest-ageing population in human history, China is heading into a demographic crisis. The country’s over-60 population reached 222 million in 2015 – 16.1 percent of the population – a rate predicted to grow by three percent annually. By 2050, one in three people in China will be aged over 65. This change has huge social, economic and political implications. Although younger generations have traditionally looked …