A successful brand‑distributor partnership depends on clear communication, mutual expectations and shared expertise For British consumer brands expanding into China, appointing a distributor is a pivotal moment but one that is often misunderstood. Too often, the partnership is viewed as transactional, with responsibility for growth quietly outsourced to the Chinese side. But to distributors in China, what matters most is not just the product, but the relationship. They want UK …
Tag:
distributor
Making sure you have the right distributor before you enter the market is essential to ensure your brand’s IP is protected and you won’t come unstuck further down the line. In the first of this two-part series, we explain what to do in advance of finding a Chinese partner It’s no secret that the Chinese market offers immense opportunities for international brands. But engaging a distributor without thorough preparation can …
China’s consumer market is vast, dynamic, and full of promise – but only if approached with care and a clear strategy. For many British exporters, choosing the right China distributor can make or break them. A good partner will act as your eyes, ears, and boots on the ground. A poor one can mean lost time, reputational damage, and sunk costs. In a nutshell, a distributor is a middleman between …