This year has seen an explosion of interest in Buddhist temples among China’s anxious youth, making it tempting for brands to incorporate religious themes to stay in touch with the zeitgeist. However, writes Dao Insights’ Miranda Jarrett, as Hey Tea’s latest collaboration shows, this strategy could be more risky than rewarding Hey Tea, the self-proclaimed innovator of “new-style” tea, is renowned in China for its effective marketing collaborations. In one …
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A new video series produced by Alibaba explores the role China has played in the growth of three British brands with a particular focus on the challenges of expanding internationally amid the Covid-19 pandemic. First up: Teapigs. One of the many things that British and Chinese consumers share is a love of tea. That meant that for British brand Teapigs, China was a natural stepping stone in their international expansion. …