China Consumer 2024

In China’s rapidly evolving and increasingly competitive consumer marketplace, transactional loyalty is no longer enough; brands need to connect with their target audience on an emotional level While nothing new, emotional marketing – a kind of strategy that uses storytelling, personalisation, and emotional triggers to create a deep connection between a brand and its customers to drive engagement and loyalty – has emerged as a key strategy for brands in …

China’s consumer market has always been marked by its vast size and striking diversity, encompassing a range of incomes, regional cultures and consumer preferences. Increasingly however, savvy brands are looking beyond simple demographic characteristics to build deeper connections with consumers. Consumer tribes are networks of consumers who share an interest, passion or emotional state. They may also follow the same influencers or connect via the same social media platforms. These …

‘Phygital’ has become a buzzword in the retail industry in recent years, referring to blending the physical and digital aspects of the retail journey to offer customers a more immersive, often more personalised, experience. Examples could include ordering a coffee ahead of time via an app and picking up your order in-store; visiting a store to try on clothes and then ordering the items you like to be delivered directly …

CBBC’s flagship consumer event, China Consumer, will take place in London on 14 October. China’s consumer market has been an engine for global growth for a number of years, but it is now emerging as a test lab for the future. The future of retail, social connectivity, e-commerce and marketing is being written in China and co-created by Chinese consumers. Brands big and small are accelerating their digital innovation and product development to meet the needs of distinct Chinese consumer groups. …

On 8 February 2024,  CBBC will host its annual China Consumer Scotland event, which brings together successful consumer brands trading in the market to share peer-to-peer insights. The event will underscore the continued importance of the China-Scotland relationship for consumer brands and beyond. Click here to register for China Consumer Scotland 2024 Since 1996, Scotland’s total exports of goods to China have grown by more than 1,000% to £1 billion …

We are thrilled to announce that our flagship China Consumer programme for 2024 will take place in London on 26-27 June. China not only remains the most attractive consumer market for export growth, but it is also a future lab for all UK brands aspiring to innovate in consumer marketing, AI integration and customer engagement. Given the size of its consumer base and the active participation of Chinese consumers in the development …