China’s athletes performed exceptionally well at this year’s Paris Olympics, placing second in the medal table – here’s how the games have had a wider impact at home… The two-week-long event offered numerous opportunities for Chinese businesses to engage in international trade and commerce. From sponsorship deals and product placements to export opportunities and investment ventures, Chinese enterprises leveraged the global attention surrounding the games to strengthen their market presence …
Tag:
sport
Jason Ferguson, Chairman of the World Professional Billiards and Snooker Association, explains some of the principles that have taken Chinese snooker to the next level When we first started working in China, we started out with just one or two small events but quickly realised there was an emerging market for snooker with enormous potential. Of course, there were significant cultural challenges to overcome, the Chinese approach to business is …
A healthy policy for a healthy nation President Xi Jinping stated at the China Health Assembly last year that: “without a healthy society, there will be no wealth in society at all.” This statement gave the CPC Central Committee the mandate to make ‘Health Plan for China 2030’ a national policy. The nature of this policy has been largely overshadowed by other giant initiatives such as the ‘Belt and Road …