Chinese cinema-goers might not have flocked to see Barbie in the same numbers as in the UK and US, but the film has been much more successful than other recent Hollywood releases and has sparked some interesting consumer trends Greta Gerwig’s Barbie film starring Margot Robbie and Ryan Gosling has been a massive hit with audiences around the world – including China. After a fairly slow opening weekend, as of …
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Can James Bond and Paddington beat out Marvel et al? Might Hollywood’s current fractious relationship with China be a chance for British movies to grab more screen time? And if it is, how can other industries cash in? Paul French speaks to author Erich Schwartzel to find out It’s no secret that Hollywood’s romance with China is over. Despite trying to find the Secret Sauce recipe for success at the …