Consumer

China’s consumer market is incredibly diverse, with various “consumer tribes” exhibiting distinct behaviours, preferences and spending patterns. Each of these tribes offers unique opportunities for businesses to tailor their products, services, and marketing strategies. In this article, WPIC introduces one of the most influential tribes: the health-conscious consumer. The rise of the health-conscious consumer The health-conscious consumer tribe in China has experienced significant growth over the past decade. This expansion …

In the run-up to China Consumer 2024, we’re sharing insights on the China consumer market from some of the key speakers at the event. In this article, Zarina Kanji, Managing Director for UK & Europe at WPIC Marketing + Technologies; Ben Grass, Founder and CEO of Grass & Co; Nick Stratton, General Manager International for Nurture Brands; and Jon Graham, CEO of Miller Harris Fragrances share why UK brands cannot …

Traditional Chinese festive occasions like Mid-Autumn Festival represent an important opportunity for brands. But with consumer trends around Chinese festivals evolving, how can brands keep their marketing relevant? Mid-Autumn Festival, which falls on 17 September this year, is one of many occasions in the Chinese calendar that brands need to keep an eye on. Beyond their cultural significance, national holidays are also important drivers of consumption, marking rises in spending …

Join CBBC for an evening of cocktails, drinks and canapés on a roof terrace overlooking Hyde Park at an Autumn Reception on 14th October at 4 Hamilton Place in Mayfair, London. The reception this year will take place directly after CBBC’s flagship China Consumer conference, with speeches commencing at 5.30pm (attendance at the reception is complimentary for China Consumer 2024 attendees). CBBC’s Autumn Reception always provides a fantastic platform for …

Social commerce has become a buzzword in recent years, but how is it distinct from traditional e-commerce — and how should brands adjust their strategies accordingly? WPIC Marketing + Technologies offers an explainer for British brands targeting the China market The last few years have seen the rapid growth of “social commerce” in China, a term that refers to the integration of shopping into social media platforms. China’s social commerce …

Between 2015 and 2023, the number of upper-middle and high-income households with annual disposable incomes of over RMB 170,000 (£18,250) in China rose from 34 million to 168 million. And in 2023, 34% of global GDP growth was from China alone. While Chinese consumer confidence is still sluggish post-pandemic, further growth is inevitable from this hugely powerful and globally influential market. A recent McKinsey survey reveals that when compared to most other …

By 2030, China is predicted to be the single-largest consumer market globally, contributing up to 40% of worldwide luxury spending. And by 2025, the number of Chinese upper-middle and high-income households is expected to reach 200 million, with 82 high-income cities emerging. China continues to have one of the world’s most dynamic and fast-growing retail and e-commerce ecosystems, and offers a plethora of opportunities for UK brands should they be savvy enough to …

From Harrods to Jo Malone, the best of British luxury brands know that finding creative ways to market their Britishness to China can help them thrive For decades now, an appreciation for quintessentially British culture has fuelled the popularity of British brands in the Chinese market. Chinese consumers appreciate the history and heritage of British brands like Burberry and Jaguar Land Rover, and associate this heritage with quality and craftsmanship. …

Former diplomat and prolific author Kerry Brown, currently Professor of Chinese Studies at Kings College London’s Lau Institute, has just published The Great Reversal (Yale University Press). The book takes as its starting point that while modern China has a narrative of its relationship with Britain, Britons don’t have a similar understanding of our relationship with China. If they are taught any history at all, children at schools in the United Kingdom today are more likely …

The China-Britain Business Council has announced that Invest HK will join the flagship consumer event, China Consumer 2024, as a Silver Sponsor InvestHK (Invest Hong Kong) is the Hong Kong Special Administrative Region (HKSAR) Government Department responsible for Foreign Direct Investment. InvestHK’s vision is to strengthen Hong Kong’s status as the leading international business location in Asia. Its mission is to attract and retain foreign direct investment which is of strategic importance to the economic development …