The second day of the China-Britain Business Council’s China Consumer 2023 programme took place on 5 July in CBBC’s London office and online, with British consumer brands offered a rare platform from which to meet with leading China partners and Chinese influencers and student ambassadors Following the China Consumer Conference Day and CBBC’s Summer Reception – which took place on 4 July at Mayfair’s No.4 Hamilton Place and attracted over …
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partnerships
Partnering up with a brand from a different industry might seem like a crazy idea, but these three partnerships show that it can work, according to the team at Dao Insights The question of how to reach more new people – more customers – is one that pops up in marketing meetings across every sector imaginable, no matter whether the brand is selling lipsticks, chicken wings or museum tours. So, …