The 25 August 2020 marks Qixi, otherwise known as Chinese Valentine’s Day – the perfect excuse for a(nother) romantic marketing campaign. Louisa Loehrig of Dao Insights pulls out the five best romantic campaigns coming out of China this month Yes, another one. Whether China just loves love or likes participating in festivals, there are at least three special occasions that relate to matters of the heart: international Valentine’s Day on …
