British companies like Harrods and Jaguar Land Rover have dipped their toes into “the Metaverse”. But what actually is the Metaverse, and could it help companies that want to succeed in China? Tom Pattinson investigates The emergence of the Metaverse has captivated the imaginations of millions and revolutionised the way we perceive and interact with digital realms. Originating from science fiction, this virtual universe concept has quickly evolved into a …
